PRECISION
HEALTHCARE MARKETING

Privacy-safe DTC and HCP segments that are higher in audience quality and drive greater lift over conventional targeting approaches

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Exclusive Segments with No Upfront or Additional Charges

Every therapy is specialized and each brand is unique so we don’t believe in traditional condition-based segments. We seek to understand your challenges and business goals when designing custom audiences. Whether you are a market leader, a new entrant facing adherence challenges or planning to execute a multi-product strategy, we can help you drive results.

 

The Highest Audience Quality as Measured by Independent Third Parties 

We maintain the industry's highest standard of performance markers as validated by third parties, and if you reveal your Audience Quality (AQ) Benchmark upfront, we guarantee to meet or exceed it. Higher AQ drives greater engagement, optimizes conversion and ultimately increases script lift, as well as boosts therapy adherence and thus patient lifetime value.

 

Patented HIPAA-Certified and NAI-Compliant Privacy-Safe Technology

We're the first consumer health data company to become a member of the Network Advertising Initiative (NAI). Swoop has also pioneered and patented a HIPAA-compliant privacy-by-design data architecture and founded our own Patient Advocacy and Privacy Board. We ensure 100% compliance with all laws, policies and guidelines.

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Ideal Patient Audiences

Exclusive DTC segments that fuel optimal cross-channel activation.

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Ideal Patient Segments

Uncover patient behaviors through the precision of AI and SDOH data.

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Ideal HCP Audiences

Reach your target HCPs based on content, message and channel affinity.

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Privacy-Safe Target Segments of Ideal Patients

 

The Swoop Difference

For too long, the healthcare and life sciences industry has been constrained by the antiquated thinking, processes and systems of a marketplace that produces broad, generic, one-size-fits-all DTC and HCP audiences. Simply put, conventional technology, data and service companies have failed to consider a brand’s specific market definitions, core therapeutic advantages and audience quality goals up front. The result? An undifferentiated message that broadly reaches too many or even the wrong targets that never actually convert to drive Rx lift.

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Ideal Healthcare Audiences

Precise target segments are built against your unique patient definitions and brand objectives to exceed your audience quality goals.

 

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Quickly Deployed Target Segments

Ideal DTC and HCP segments are built, tested and ready for launch in just 30 days with no additional cost to customize or update. Ever.

 

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Precise Omnichannel Activation

Choose from a wide range of Programmatic, Social Media, Addressable TV, Connected TV, Data-Driven Linear TV and On-Demand Audio deployments.

streamline-icon-megaphone@140x140
Ideal Healthcare Audiences

Precise target segments are built against your unique patient definitions and brand objectives to exceed your audience quality goals.

quickly deployed-01
Quickly Deployed Target Segments

Ideal DTC and HCP segments are built, tested and ready for launch in just 30 days with no additional cost to customize or update. Ever.

streamline-icon-hierarchy-4@250x250
Precise Omnichannel Activation

Choose from a wide range of Programmatic, Social Media, Addressable TV, Connected TV, Data-Driven Linear TV and On-Demand Audio deployments.

 

Swoop by the Numbers

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Exclusive Patient Audiences

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of the Top 50 Pharmaceutical Brands

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of the Top 20 Healthcare Agencies

 

Comprehensive Activation Channels

Our exclusive patient and healthcare provider audiences can be deployed across channels via the industry's widest variety of engagement options.

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Programmatic

Activate via Swoop's best-in-class programmatic partner network.

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Social Media

Reach audiences on the platforms with the largest logged-in user bases.

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Television

Plan and execute across addressable, connected and linear television.

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Audio

Engage audiences on streaming services and Internet/terrestrial radio.

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Programmatic

Activate via Swoop's best-in-class programmatic partner network.

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Social Media

Reach audiences on the platforms with the largest logged-in user bases.

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Television

Plan and execute across addressable, connected and linear television.

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Audio

Engage audiences on streaming services and Internet/terrestrial radio.

 

A Strong Partner Network

We align with the leading agencies and best minds in the programmatic, digital marketing, advertising and communications industry. 

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Typical Client Results

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A point-of-care campaign led to $1 million in added patient lifetime value.

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Efficacy messaging deployed via targeted mobile and desktop banners to HCPs resulted in 33% script lift for a pharma brand.

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A top pharma client’s paid social campaign drove outperformed the historic CTR benchmark by 44% and with a 60% more efficient CPC.

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After educating the right patients about a treatment for mitral regurgitation, Abbott gained a 13x return on marketing investment.