AI-Generated Digital Audiences
Backed by a team of experienced data scientists, life sciences experts and digital marketing professionals, Swoop has developed the industry’s first HIPPA-certified and NAI accredited system of engagement. We utilize machine learning, artificial intelligence and evolutionary computation in conjunction with an enriched, tokenized and granular-level data pool of over 300 million de-identified patients and a behavioral data stream of over 65 billion anonymous consumer transactions, with the ability to easily ingest and transform additional data sources of unlimited scale. By doing so, we uncover exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. The result? Greater performance over traditional targeting approaches.