Swoop is a high-tech data and media company based in Cambridge, MA, that focuses on utilizing artificial intelligence and machine learning to enable biotech and pharmaceutical companies to understand, find, engage and convert their ideal patient and HCP populations.

With a tremendous amount of experience using AI/ML to identify populations of interest for health-related advertisers, we at Swoop have established ourselves as experts in the field.

Data science for the purposes of healthcare marketing lives at Swoop.

Swoop Executive Team

Ron Elwell, Founder & CEO

Ron brings an extensive background in high tech and online media to his role as CEO and co-founder of Swoop. His background includes Goal.com, the premiere online soccer media company, where he served as CEO; Bessemer Ventures, where he acted as partner and led numerous investments in advertising, wireless and new media; and Octave Communications, where he served as CEO.

Simeon Simeonov, Founder & CTO

Sim brings years of experience as a founder, investor and tech executive to his role as CTO and co-founder of Swoop. He has been involved in founding companies such as Ghostery, Thing Labs and FastIgnite, has sat on numerous Boards of Directors, and is generally recognized as a leading voice in digital media and artificial intelligence.

Cindy Smith, Chief Financial Officer

Cindy has more than 20 years of finance and operational management experience focused on growing companies and has been CFO for a variety of VC-backed high-tech startups.

Scott Rines, Chief Revenue Officer

As Swoop’s CRO, Scott serves as the primary driver of new advertisers. He has a strong sales background, serving as Catalina Marketing’s SVP of Business Development and Government Solutions Group’s CRO before joining Swoop.

Daniel Ruby, VP, Marketing

Daniel brings years of experience building marketing departments at tech startups to his role as Marketing VP for Swoop. In his career, he has been the first marketing hire for a half dozen companies.

Kevin Elwell, Director of Account Management

As Director of Account Management, Kevin is the primary point of contact for Swoop’s biggest advertising clients. Before joining Swoop, Kevin worked in the agency space, overseeing campaigns for high-visibility national clients like McDonald’s.