Welcome to Swoop

Swoop is a high-tech health data company based in Cambridge, MA, that focuses on utilizing artificial intelligence and machine learning to enable biotech and pharmaceutical companies to understand, find, engage and convert their ideal patient and HCP populations.

With a tremendous amount of experience using AI/ML to identify populations of interest for health-related advertisers, we at Swoop have established ourselves as experts in the field.

Data science for the purposes of healthcare marketing lives at Swoop.

Swoop’s Executive Team

Ron Elwell
Ron ElwellFounder & CEO
Ron brings an extensive background in high tech and online media to his role as CEO and co-founder of Swoop. His background includes Goal.com, the premiere online soccer media company, where he served as CEO; Bessemer Ventures, where he acted as partner and led numerous investments in advertising, wireless and new media; and Octave Communications, where he served as CEO.
Simeon Simeonov
Simeon SimeonovFounder & CTO
Sim brings years of experience as a founder, investor and tech executive to his role as CTO and co-founder of Swoop. He has been involved in founding companies such as Ghostery, Thing Labs and FastIgnite, has sat on numerous Boards of Directors, and is generally recognized as a leading voice in digital media and artificial intelligence.
Cindy Smith
Cindy SmithChief Financial Officer
Cindy has more than 20 years of finance and operational management experience focused on growing companies and has been CFO for a variety of VC-backed high-tech startups.
Scott Rines
Scott RinesChief Revenue Officer
As Swoop’s CRO, Scott serves as the primary driver of new advertisers. He has a strong sales background, serving as Catalina Marketing’s SVP of Business Development and Government Solutions Group’s CRO before joining Swoop.
Jonathan Woodring
Jonathan WoodringEVP & GM - IPM.ai
Throughout his career, Jonathan has partnered with the leading brands across therapeutic areas by leading teams that build and deploy advanced analytic solutions to their most pressing problems. He has led large-scale commercial transformation efforts, built analytical consulting
John Seaner
John SeanerChief Marketing Officer
John leads a team charged with communicating the organization’s business value, driving customer experience and earning the loyalty of our clients. Prior to joining Swoop, John was Chief Marketing Officer of 1010data, a Big Data as a Service (BDaaS) provider of analytical intelligence, consumer insights and data sharing solutions; Chief Marketing Officer of Signals Analytics, an early pioneer in the emerging Decision Science as a Service (DSaS) space; and Vice President of Growth Marketing at Medidata Solutions, the leading platform for drug discovery and commercialization. John has a track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology companies ranging from early-stage startups to global billion-dollar public organizations. Throughout his career, his teams have earned notable awards and accolades, most recently for pioneering new approaches in account-based marketing, including the use of digital ethnography to uncover the customer decision journey, the utilization of data science to optimize demand activation and the application of signals intelligence to enhance customer empathy. John holds BA in Political Science and Rhetoric & Communication from Temple University.

Are you Dedicated, Hardworking, and Fun? Join Us!

As a growing, successful mainstay in the Pharmaceutical data analytics and digital marketing world, Swoop is always looking for great talent to add to our already fantastic team.

See Open Opportunities

Are you Dedicated, Hardworking, and Fun? Join Us!

As a growing, successful mainstay in the Pharmaceutical data analytics and digital marketing world, Swoop is always looking for great talent to add to our already fantastic team.

See Open Opportunities