3,000+ Custom Segments

18 of the top 20 agencies. 42 of the top 50 brands.

And we're just getting started.

 

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The Swoop System of Engagement

Swoop utilizes machine learning and artificial intelligence to uncover precise, privacy-safe DTC and HCP segments that are higher in audience quality and increase script lift so that pharmaceutical companies can better educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their diagnostic and treatment journey.

 

Conventional Audiences are Suboptimal

Agencies, data providers and technology companies produce broad, generic one-size fits all DTC and HCP segments that fail to consider a pharmaceutical company's specific needs and core therapeutic advantages. The result? An undifferentiated message that broadly reaches too many or even the wrong targets, who never actually convert and lead to lift. Brands have been constrained for too long by this antiquated thinking.

SWOOP IS CHANGING ALL THIS. 
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Healthcare Marketing Enters the Era of Evolutionary Computation

The use of deep learning and artificial intelligence to uncover real world insights from a unified pool of real world data is now the standard for modern healthcare marketers when creating precise audience segments and activation strategies. Conventional approaches just don't work any longer.

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RWD + ML + AI = Greater AQ, Rx Lift and Adherence

Simply put, Swoop's system of engagement uncovers exclusive segments that are higher in Audience Quality. This leads to greater conversion rates, pronounced increases in Rx volume, as well as improved Patient Lifetime Value (PLV). Let us know your Audience Quality benchmark upfront and we guarantee to exceed it.

 

Cross-Channel Activation For Higher ROI

Stop limiting your DTC and HCP marketing efforts with off-the shelf, one-size fits all audiences. Swoop's audiences are easily activated via multiple channels so you can engage the right audience at the right time with the right message. Just specify your activation nodes: programmatic, social media, connected television, linear television and/or on-demand audio.

 

 

Cross-Channel Activation For Higher ROI

Stop limiting your DTC and HCP marketing efforts with off-the shelf, one-size fits all audiences. Swoop's audiences are easily activated via multiple channels so you can engage the right audience at the right time with the right message. Just specify your activation nodes: programmatic, social media, connected television, linear television and/or on-demand audio.

 

AI-Generated Digital Audiences

Backed by a team of experienced data scientists, life sciences experts and digital marketing professionals, Swoop has developed the industry’s first HIPPA-certified and NAI accredited system of engagement. We utilize machine learning, artificial intelligence and evolutionary computation in conjunction with an enriched, tokenized and granular-level data pool of over 300 million de-identified patients and a behavioral data stream of over 65 billion anonymous consumer transactions, with the ability to easily ingest and transform additional data sources of unlimited scale. By doing so, we uncover exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. The result? Greater performance over traditional targeting approaches.

 

Meet the Team

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Ron Elwell

President

Ron brings more than 30 years of executive experience in high-tech and digital media. He previously served as an Operating Partner at Bessemer Ventures, Chief Executive Officer of Goal.com and Chief Executive Officer of Octave Communications 

Sim

 

Sim Simeonov

Chief Technology Officer

Sim brings more than 25 years of experience in building high performance teams that have pushed the boundaries of deep learning, artificial intelligence and neural networks. He previously served as VP of Emerging Technologies at Macromedia (now Adobe)

Cindy-Smith

 

Cindy Smith

Chief Financial Officer

Cindy brings more than 20 years of experience providing financial and strategic guidance for VC-backed startups including GoodData, BlackDuck Software and Frictionless Commerce after spending the first part of her career at PriceWaterhouseCoopers.

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John Seaner

Chief Marketing Officer

John brings 30 years of brand building, story-telling and growth acceleration for technology companies ranging from startups to global billion-dollar public organizations. He previously served as CMO of 1010data and Signals Analytics, as well as VP of Growth at Medidata Solutions.

Scott-Rines

 

Scott Rines

Chief Revenue Officer

Scott brings over 20 years of building performance-focused client development teams in health care and CPG. He previously served as Chief Revenue and Marketing Officer for Government Solutions Group as well as SVP of Business Development for Catalina Marketing.

 

Find Your Dream Team

Swoop offers the opportunity for personal and professional growth on an unprecedented scale. You will learn, innovate and excel at a company focused on applying machine learning, artificial intelligence and real world data to some of the healthcare and life sciences industry's greatest challenges when engaging patients.

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Career Opportunities

We constantly challenging ourselves to reimagine what’s possible for precision healthcare marketing and patient engagement so we can innovate and overdeliver for our clients. We’re always looking for new team members who share this same drive and passion.