The Swoop and IPM.ai Patient Advocacy and Privacy Advisory Board
The ability of data-driven technology companies to predict and shape patient outcomes creates both an opportunity and a responsibility: the responsibility to uphold and protect patient and consumer privacy. The lack of regulatory and guidelines in this emerging area complicates matters, as questions such as “What is a positive patient outcome, and who sets the standard?”, “What data is acceptable to use in order to make predictions, and who decides?” exist in a grey area with no clearly defined answers.
It is in order to lead the industry away from that ambiguity that we formed the Swoop and IPM.ai Patient Advocacy and Privacy Advisory Board. The Board will allow Swoop and IPM.ai to continue to be at the forefront of using the constantly-improving power of AI and digital messaging for direct patient benefits while protecting consumer rights and lowering healthcare costs.