Swoop Finds Prescribing HCPs For Digital Outreach

Client Challenge:

  • A large Pharmaceutical company has a therapy that is often prescribed for off label use
  • Messaging to HCPs for off label use is prohibited
  • Traditional HCP lists are built off of Prescribing data
  • So how do they focus their investment just to HCPs who are prescribing for approved uses?

Swoop Approach:

  • By leveraging the RWE claims and prescription data on 280+ million patients in the US Swoop was able to provide greater insight into physician prescribing habits
  • A list of HCPs prescribing was generated as well as a list of HCPs diagnosing
  • First by comparing the two lists HCPs prescribing, but not diagnosing could be eliminated
  • Further refinement was made possible by looking at diagnosis rates compared to prescribing rates to decile rank the HCPs

Results:

By refining the NPI list based on HCPs prescribing AND diagnosing the Brand was able to focus a greater portion of their investment on the highest priority HCPs