By combining a unique view of the online journey taken by an in-market consumer and location data tracking actual dealer visits, Swoop employs advanced AI with intelligence by IPM.ai to help automotive brands Find, Engage and Convert in-market automotive shoppers
Automotive Marketing Challenges
Driving Dealer Visits
Swoop’s network of endemic automotive sites gives a unique view of the online journey an in-market shopper takes. Combined with Location data of actual dealer visits and powerful AI, Swoop offers unparalleled ability to drive increased dealer visits.
Conquesting In-Market Shoppers
Given the declining number of dealers a shopper visits prior to making a purchase, ensuring your vehicle is in a consumer’s consideration set while they are shopping online is critical. Swoop’s network of endemic automotive sites gives a view into the current consideration set and the opportunity for you to insert your brand into the conversation, while the consumer is still in the research mode.
Driving Shopping Actions
Driving consumers to your site is good, but more important is driving the right consumer to take the right action. Whether it is Build and Price, Locate a Dealer, or Inventory Lookup, certain actions are more closely linked to sales, and Swoop is dedicated to running all campaigns on a CPA basis, ensuring you will achieve your marketing goals.