Find, Engage and Convert Your Ideal In-Market Automotive Customers

With the average consumer now visiting 2 or fewer dealerships prior to making a purchase, the importance of driving consumers to your dealer has never been more important, and the value of that consumer has never been higher. Swoop’s network of endemic automotive sites gives a unique view of the online journey an in-market shopper takes, and when that is combined with actual dealer visit data it creates a unique opportunity to identify in-market consumers

Use Swoop's AI and machine learning to find buyers during the research process

Find, Engage and Convert Your Ideal In-Market Automotive Customers

Engaging these consumers at the time of their online research ensures that your Brand has every opportunity to break through the noise and enter the consumer’s consideration set. Swoop’s network of endemic automotive sites insures you can talk to the consumer when they are most receptive.

Drive users directly to find a dealership in their area

Find, Engage and Convert Your Ideal In-Market Automotive Customers

Every campaign is tied back to the real world metrics that match your marketing challenge. Measuring the cost of driving an exposed consumer to your dealer lot, vs that of an unexposed control group ensures that you are getting the most efficient cost per visit and allows the calculation of a true program ROI.