Artificial Intelligence
Swoop
From Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age
Swoop
Most Recent
Artificial Intelligence
From Signals to Outcomes: 5 Healthcare Trends Shaping the Information Age
Industry leaders at SXSW 2026 explored how AI, data, and evolving patient behaviors redefine the pharma marketing landscape.
Artificial Intelligence
The Future of Rare Disease Marketing is Patient-First and Privacy-Safe
Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.
Communities
HS Patients Share Benefits of GLP-1s on their HS Symptoms
myHSteam patients report GLP-1s reduce HS symptoms as well as impact weight or diabetes management
Swooper Files
Dr. Duré Hussain: A Physician’s Insight, A Digital Innovator’s Vision
Meet Swoop’s VP Medical Strategy and Commercial Consulting Dr. Duré Hussain. She brings a unique clinical perspective to digital healthcare marketing and agentic AI to improve patient outcomes.
Artificial Intelligence
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
Putting the Human Back In Healthcare Marketing
From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
Eric Peacock
Why MyHealthTeam Became a Swoop Company and What It Means for You
Our vision has always been ambitious, but with Swoop’s resources and expertise, we can achieve even more!
Kevin Elwell
How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
It’s time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.
Swoop
Romain: The Philosophical Data Scientist Shaping Healthcare Marketing’s Future
At the intersection of data science, healthcare, and marketing lies a unique talent – Romain, Swoop’s Vice President of Product.
Marcella Milliet Sciorra
Announcing Swoop’s Brand Refresh
At Swoop, we’re not just redefining how healthcare marketers reach their audiences—we’re transforming the entire omnichannel experience.
Romain Bogaerts
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
Swoop Piper s transforming how pharma marketers interact with their data and accelerating decision-making processes.
Swoop
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
Swoop’s thought leaders are sharing their valuable insight on what’s needed to thrive in 2025.
Kevin Elwell
The Perils of AdTech Grading Its Own Homework in Healthcare Marketing
While it may seem more convenient to have one vendor create, manage, and measure outcomes, this approach can lead to an overestimation of performance.
Swoop
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
Don’t miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .
Eric Peacock
The Rare Disease Marketing Guide: 5 Strategies Every Pharma Marketer Needs To Know for Patient Engagement
R&D in rare diseases has skyrocketed. Thirty percent of today’s R&D pipeline is in rare diseases, and 40 percent of overall pipeline growth since 2013 is due to rare diseases.