Anxiety graph among Americans - early 2017

American Anxiety in 2017

How are Americans feeling as Q1 2017 rolls onwards? One interesting quirk we found while researching for our Digital Health Visibility Index is a decline and then spike in people reading about anxiety and anxiety-related topics. It also seems to correlate with certain political milestones over the past few months […]

Top health category - Q4 2016

Digital Health Visibility Index – Q4 2016

The Internet is awash with health sites – some 80% of American Internet users look up health issues online, and 60% of those people spend their time on our network of endemic health websites. Once again, Swoop has polled the data from our traffic to take the pulse of what […]

Super Bowl visibility effect - auto

The Super Bowl Effect – Automotive Visibility Index

The Super Bowl is great, particularly for those of us who happen to live in the greater Boston area. One reason it’s so great: every year, football fans and non-football-fans alike tune in to see arguably the greatest, most creative day of TV commercials. A great, clever commercial can generate […]


Automotive Brand Index – Digital Exposure vs. Sales

I’ve gotten quite a few questions about last week’s automotive digital brand exposure index, mostly centered around cars actually being sold. It’s an interesting dynamic; inspiring a lot of organic digital conversation about your models builds a brand, and building a brand is done with the express purpose of selling […]


Automotive Digital Brand Exposure Index – Q2 2016

Swoop’s quarterly look at the most visible automotive makes and models, including share of voice for different vehicle types

Swoop - In-Feed Search Advertising

Responsive Advertising: A Necessity for Responsive Websites

Mobile traffic now makes up roughly 56% of consumer traffic to top US websites. This is unlikely to be a surprise to anyone involved in digital publishing – for several years now, the mobile bandwagon has been the band-wagoniest thing for publishers, as the rise in HTML (and CSS and […]

Swoop - In-Feed Search Advertising

Swoop Expands Commitment to Ensuring Real Traffic

CAMBRIDGE, MASS., May 3, 2016 – Search advertising network Swoop today announced that they have hired fraud detection experts Forensiq to provide constant bot detection for Swoop’s advertisements and further ensure that advertisers receive verifiable human traffic from Swoop’s search advertisements. This agreement comes at a time when programmatic advertisements […]