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The most impactful auto flagship models by visibility

Most Important Flagship Vehicles

One potentially valuable automotive marketing material is the flagship vehicle – that single car, truck or van that may not sell the most, but which captures the imagination, pulls eyeballs and helps define a brand’s identity. Chevrolet’s Corvette is a great example, as the venerable testament to American automotive power […]

Swoop Expands Commitment to Real-World Marketing Outcomes

CAMBRIDGE, Mass., May 15, 2017 /PRNewswire/ — Continuing his company’s industry-leading drive to tie digital activity with real-world outcomes, Swoop co-founder and CTO Simeon Simeonov has joined the IAB’s Identity & Audience Data and Measurement & Attribution Committees. Swoop, a digital advertising marketplace focused on the automotive and health verticals, […]

Automotive visibility by country of brand - US regions

The USA – Where A Brand’s Home Country Matters

A quick follow-up to our latest Digital Automotive Brand Visibility Index, we’ve started looking at locations across the USA to see what countries’ brands are most-read-about where: Throughout Middle America, American brands are more-read-about than the national average. However, if you look at the coasts, you see a decline in […]

Most visible autos - Q1 2017

Automotive Digital Brand Exposure Index – Q1 2017

The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure footprint and their sales numbers, and the Swoop Digital Brand Exposure Index (DBEI) […]

Transparency and Brand Safety

Transparency is top of mind for digital advertisers, thanks in large part to some widely-publicized issues regarding ads being displayed on non-brand-safe content. At Swoop, we have always been strongly dedicated to our clients’ brand equity, and have built a system that protects and supports it in multiple ways: Quality […]

Corvette's biggest topics of interest

Why is the Corvette so popular?

The Chevrolet Corvette topped the list of most visible automobiles in our latest Automotive Digital Brand Exposure Index, meaning that it’s basically the most popular automobile in North America. What’s more, the Corvette has been the most popular vehicle in our index every time we’ve run the data, ever since […]

Melissa McCarthy's commercial a win for Kia

Melissa McCarthy A Win for Kia

During the Super Bowl, one of the more memorable commercials featured Hollywood superstar Melissa McCarthy driving a Kia from one save-the-planet pratfall to another. The commercial was memorable, but the important question, from an automotive advertising perspective, is whether or not Kia got the brand value out of McCarthy’s antics, […]