Kurt Robinson

With more than 15 years of experience in both media buying and media sales, Kurt brings a unique perspective to healthcare marketing. He is responsible for overseeing Swoop’s television partner relationships and enhancing client campaign strategies across activation channels, driving optimal brand outcomes. Kurt holds a degree in business and psychology from Ohio University.

Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

A New Measure of Success in 2023: Leveraging Audience as Currency

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

How Data Driven Linear Unifies TV Planning, Activation and Measurement

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Data-driven linear (DDL)...