I’ve gotten quite a few questions about last week’s automotive digital brand exposure index, mostly centered around cars actually being sold. It’s an interesting dynamic; inspiring a lot of organic digital conversation about your models builds a brand, and building a brand is done with the express purpose of selling cars.
With that being said, I pulled the latest Edmunds.com data on auto sales by make to see how it lined up with our digital exposure data. The result is this look at the top-10 most-exposed auto brands:
Ford seems to do very well in both moving vehicles and generating organic conversations in the digital space. It’s interesting to note that Chevrolet – with the most-discussed car in Q2, the Corvette – has a stronger digital presence than their sales numbers would suggest, perhaps pointing to the effect an aspirational flagship vehicle has on a brand’s ability to spark conversation.
If we look at the data slightly differently, we can see how many cars the most-visible brands sold in May on a per-percent-of-exposure basis:
Do you have a suggestion for more ways to cut our data, or more data you’d like to see compared with the Digital Brand Exposure Index? Reach out to [email protected] and I’ll see about making it happen.