Ad fraud is not going away. We live in a world now where the easiest way to make a buck online is by stealing it from marketers trying to find clients, and while there’s a lot of savvy ways to try to circumvent fraud – like blockchain, organizations like TAG and vendors like Forensiq – one powerful way is to make sure your campaigns are optimizing towards something that fraudulent BOT traffic simply cannot do. Things like getting sick.
BOTs don’t get sick. That’s why one solution in pharma advertising is Swoop. Swoop’s integration with health data vendor IPM.ai ensures that campaigns are tuned for real-world health diagnoses.
Until the day a BOT can walk into a physician’s office and walk out with a diagnosis and a prescription, BOTs Don’t Get Sick, which is why BOTs Do Fear Swoop.