Ad fraud continues to be an issue. Shocking, we know. A new article in Digiday discusses why publishers don’t name and shame vendors who suffer from ad fraud – following up on a Financial Times investigation into domain spoofing of their own domain alone leading to some $1.3 million per month of fraudulent activities.
$1.3 million a month, just from fraudulent traffic masquerading as traffic from one publisher. BOTs do ad fraud – a lot of it – which is why Swoop takes such aggressive anti-fraud measures.
Remember, if you’re optimizing towards what BOTs don’t do, like get diagnosed with an illness, you’re optimizing away from fraud. BOTs do fear Swoop, so you shouldn’t have to fear BOTs.
For more of our cartoon BOTs check out www.botsdont.com