Native Advertising Or “Native” Advertising?
Everyone wants a part of native advertising – for the past several years, it’s been the hot, buzzworthy “evolution” in digital advertising. But what passes for “native” advertising is, generally speaking, nothing more than slightly rebranded display ads, placed into a standard ad slot within or directly below the content […]
Native Ads Everywhere I Look
A day doesn’t go by without our seeing another article about the rise of Native ads (I often find myself wondering if all those articles about Native Ads are Native Ads?) Or an article about how Native Ads are the next big thing and will solve all that ails the […]
The Seven Rules for Native Advertising
It seems that suddenly everyone wants to talk about Native Advertising and lay claim to a “Native Advertising” solution. Six years ago as the CEO of one of the largest sport sites in the world, www.goal.com, I was an early proponent of Native Advertising. By integrating sponsored content from our […]