Swoop, a leader in digital pharmaceutical advertising, announced today an exclusive partnership with health data provider IPM.ai to leverage their database on the medical history of 280 million Americans in order to serve ads that Read more…
CAMBRIDGE, Mass., Sept. 12, 2017 — Swoop, the Cambridge-based search marketplace focused on driving actionable traffic for automotive and health advertisers, today announced the addition of IBM’s Inderpal Bhandari to their Board of Directors. Dr. Bhandari, IBM’s Global Chief Data Read more…
CAMBRIDGE, Mass., May 15, 2017 /PRNewswire/ — Continuing his company’s industry-leading drive to tie digital activity with real-world outcomes, Swoop co-founder and CTO Simeon Simeonov has joined the IAB’s Identity & Audience Data and Measurement Read more…
Earlier this year we discussed Swoop’s impact on page load times, as consumers and publishers alike put the speed of their site front and center. Now, let’s dive a little deeper into how Swoop works, Read more…
Transcript: Birth of an Ad Tech, with Search Marketing and Publishers In Mind Ron Elwell, CEO: So, the great thing about Swoop, and when we started thinking about how Swoop would work, it was really Read more…
Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views. The Swoop Search Engine turns these user visits into over 20 billion monthly Read more…
A big thank you to all of our partners who attended our annual dinner at Restaurant Marc Forgione! We were once again dazzled by the experience Chef Forgione created, and gratified to share it with Read more…
Catch up with our CEO, Ron Elwell; he’s a long-time online advertising player, with big plans to change the game. Read the interview here: http://www.catalystsearchmarketing.com/online-advertising-insights-from-swoop-ceo-ron-elwell/
Swoop is proud to be one of the leaders in Boston’s thriving adtech industry! Read more in Boston Magazine to see how this city’s most innovative companies are re-inventing digital advertising. http://www.bostonmagazine.com/news/article/2014/04/29/bostons-technology-companies-gold-mine/
BOSTON, MA April 11, 2014 – Swoop today announced it has has been selected as a finalist in the Most Innovative Ad Technology category for the MITX What’s Next Awards. This year MITX combined its Read more…