Swoop

Swoop Adds IBM Global Chief Data Officer to Board

CAMBRIDGE, Mass., Sept. 12, 2017 — Swoop, the Cambridge-based search marketplace focused on driving actionable traffic for automotive and health advertisers, today announced the addition of IBM’s Inderpal Bhandari to their Board of Directors. Dr. Bhandari, IBM’s Global Chief Data Officer, brings a wealth of experience in the utilization of deep learning, data science, AI […]

Swoop Expands Commitment to Real-World Marketing Outcomes

CAMBRIDGE, Mass., May 15, 2017 /PRNewswire/ — Continuing his company’s industry-leading drive to tie digital activity with real-world outcomes, Swoop co-founder and CTO Simeon Simeonov has joined the IAB’s Identity & Audience Data and Measurement & Attribution Committees. Swoop, a digital advertising marketplace focused on the automotive and health verticals, […]

Swoop and Performance

Earlier this year we discussed Swoop’s impact on page load times, as consumers and publishers alike put the speed of their site front and center. Now, let’s dive a little deeper into how Swoop works, and the measures we put in place to ensure the fastest possible load times. Fully-controlled […]

Meet The Swoop Founders – Why We Made Another Ad Tech

Transcript: Birth of an Ad Tech, with Search Marketing and Publishers In Mind Ron Elwell, CEO: So, the great thing about Swoop, and when we started thinking about how Swoop would work, it was really going back to the base of the two things that publishers care about. And those two things […]

Swoop Search Trends: Travel

Swoop Search Trends are drawn from the Swoop Network of over 100 million unique visitors and over 1 billion monthly page views.  The Swoop Search Engine turns these user visits into over 20 billion monthly search queries, showing what users are actually engaged with in content vs. Google Trends, which […]

Swoop’s 3rd Annual Partner Dinner at Restaurant Marc Forgione

A big thank you to all of our partners who attended our annual dinner at Restaurant Marc Forgione! We were once again dazzled by the experience Chef Forgione created, and gratified to share it with such amazing people. This year’s theme was “A Walk Through the Forest featuring the Four […]

Interview With CEO Ron Elwell

Catch up with our CEO, Ron Elwell; he’s a long-time online advertising player, with big plans to change the game. Read the interview here: http://www.catalystsearchmarketing.com/online-advertising-insights-from-swoop-ceo-ron-elwell/