Automotive

Auto models with highest online visibility

Automotive Digital Brand Exposure Index – Q3 2016

The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure footprint and their sales numbers, and the Swoop Digital Brand Exposure Index (DBEI) […]

Top Thanksgiving recipes for 2016

The Most Popular Thanksgiving Recipes in 2015 and 2016

Thanksgiving is fast approaching and if you are an advertiser or a recipe website what should you be communicating to consumers? The best roast turkey recipe? Pumpkin pie? Gravy from giblets? No, no and no. What people are interested in is how to make Thanksgiving dinner a bit more healthy, with […]

Online interest in health topic vs. population - Q2 2016

Digital Health Visibility Index – Q2 2016

The Internet is awash with health sites – some 80% of American Internet users look up health issues online. As we did with our Automotive Digital Brand Exposure Index, we at Swoop wanted to look at what, exactly, people are reading about in order to get better insight into the […]

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Automotive Brand Index – Digital Exposure vs. Sales

I’ve gotten quite a few questions about last week’s automotive digital brand exposure index, mostly centered around cars actually being sold. It’s an interesting dynamic; inspiring a lot of organic digital conversation about your models builds a brand, and building a brand is done with the express purpose of selling […]

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Automotive Digital Brand Exposure Index – Q2 2016

Swoop’s quarterly look at the most visible automotive makes and models, including share of voice for different vehicle types

Most visible automotive brands in Q1 2016

Swoop Automotive Visibility Index – Q1 2016

The Swoop Automotive Visibility Index measures the auto brands that have the most articles, discussions, posts and pages devoted to and read about them in a given period of time. For more information on our methodology and goals, check out our post “Introducing the Swoop Automotive Visibility Index.” Q1 Visibility: Ford […]

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Swoop Visibility Index – Pickup Trucks, Q4 2015

Pickup trucks are the top-selling segment in the US auto industry, helping drive 2015 to the best sales year the industry has ever had. After our first delve into our data on online automotive brand visibility, I decided to take a look at just how much discussion and article-reading takes […]