Super Bowl visibility effect - auto

The Super Bowl Effect – Automotive Visibility Index

The Super Bowl is great, particularly for those of us who happen to live in the greater Boston area. One reason it’s so great: every year, football fans and non-football-fans alike tune in to see arguably the greatest, most creative day of TV commercials. A great, clever commercial can generate […]

Auto models with highest online visibility

Automotive Digital Brand Exposure Index – Q3 2016

The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure footprint and their sales numbers, and the Swoop Digital Brand Exposure Index (DBEI) […]


Automotive Brand Index – Digital Exposure vs. Sales

I’ve gotten quite a few questions about last week’s automotive digital brand exposure index, mostly centered around cars actually being sold. It’s an interesting dynamic; inspiring a lot of organic digital conversation about your models builds a brand, and building a brand is done with the express purpose of selling […]


Automotive Digital Brand Exposure Index – Q2 2016

Swoop’s quarterly look at the most visible automotive makes and models, including share of voice for different vehicle types

Most visible automotive brands in Q1 2016

Swoop Automotive Visibility Index – Q1 2016

The Swoop Automotive Visibility Index measures the auto brands that have the most articles, discussions, posts and pages devoted to and read about them in a given period of time. For more information on our methodology and goals, check out our post “Introducing the Swoop Automotive Visibility Index.” Q1 Visibility: Ford […]


Swoop Visibility Index – Pickup Trucks, Q4 2015

Pickup trucks are the top-selling segment in the US auto industry, helping drive 2015 to the best sales year the industry has ever had. After our first delve into our data on online automotive brand visibility, I decided to take a look at just how much discussion and article-reading takes […]

Swoop sees automotive search queries across our advertising network and extrapolates auto visibility data

Introducing the Swoop Automotive Visibility Index

Companies with data to share can and should use that data for marketing purposes. That’s the driving force behind modern “thought leadership,” and it’s quite true – if you want people to pay attention to you, you have to find some sort of data that nobody else has and share […]