Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Connecting Brands with Patients: The New Standard for Precision Targeting

By: John Seaner, CMO, Swoop/IPM.ai

Tapping into higher quality audiences leads to greater script...

Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio

FLORHAM PARK, N.J. – (BusinessWire) – Swoop, the leader in privacy-safe AI-generated audiences for...

MM&M’s Healthcare Marketers Trend Report 2022

By: John Seaner, CMO, Swoop/IPM.ai

The medical marketing landscape has undergone seismic changes...

Ron Elwell Wins MM+M’s Pinnacle Award

By: John Seaner, CMO, Swoop/IPM.ai

Ron Elwell, CEO and founder of Swoop is a proud recipient of ...

Android Announcement Compels Health Marketers to Use RWD

By: John Seaner, CMO, Swoop/IPM.ai

Google announced a plan to end cross-app tracking on Android...

Google’s Latest Cookie-Less Solution Falls Short for Health Marketers

By: John Seaner, CMO, Swoop/IPM.ai

Here we go again. Google has changed direction on how it will...

Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences

By: John Seaner, CMO, Swoop/IPM.ai

In April 2021, Apple began requiring an opt-in for consumers to...

Is There Life for Health Marketers After Facebook?

By: Ron Elwell, President, Swoop/IPM.ai 

Health marketers who utilize Facebook's audience segments...