Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Products

Television

Swoop TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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Swoop Agents

Swoop Agents Overview

Unlock your brand.com first-party data potential. Swoop’s award winning chatbot transforms site level engagement into valuable first-party data with conversational AI.

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About Swoop

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

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DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop

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Insights

MyHealthTeam

Empowering Patients: How Pharma Ads Drive Better Health Outcomes

Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising

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Swoop Agents

From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.

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Swooper Files

Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective

Swoop

Sara Michael: A Journalist’s Tenacity, A Patient’s Perspective

Most Recent

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop

Swoop

Relive the Excitement of Swoop’s Casino Night at Fierce Pharma Week

Photos and videos capture the action, laughter, and unforgettable moments

Healthcare Marketing

This is how Swoop is Redefining Healthcare Marketing. Again.

A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.

Healthcare Marketing

Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising

A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions

Why Your NPI Advertising List is Incomplete

Scott Rines

Why Your NPI Advertising List is Incomplete

Traditional 1:1 NPI advertising cannot engage HCP influencers. Swoop uses ML & AI in conjunction with RWD to uncover & activate these brand ambassadors

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