Thanksgiving is fast approaching and if you are an advertiser or a recipe website what should you be communicating to consumers? The best roast turkey recipe? Pumpkin pie? Gravy from giblets? No, no and no. What people are interested in is how to make Thanksgiving dinner a bit more healthy, with healthy sides, and how to finish the meal with a different and innovative desert.
It seems like the old standbys are old hat. Instead of presenting the same traditional turkey day recipes, why not focus on what consumers are telling us by their browsing behavior? How to make healthy side dishes. How to wow your guests with a fun, tasty, unique dessert. What in the world you can do with all those leftovers.
Just take a look at what visitors to Swoop’s extensive network of food- and recipe-related blogs are actively reading about. Are you promoting these types of recipes? Are you promoting how your product can be used in these types of recipes?
We’ve taken a look through the top recipes by views so far in November, and compared them to last November:
|Green Beans with Walnuts||Thanksgiving Salads|
|Pork Scaloppine||Green Beans with Walnuts|
|Thanksgiving Salads||Black Bean and Butternut Squash Enchilada Casserole|
|Pound Cake Tangerines||Pork Scaloppine|
|Mint Brownie Bites||Mint Brownie Bites|
|Black Bean and Butternut Squash Enchilada Casserole||Frisee Salad|
|Cabbage Soup||Pound Cake Tangerines|
|Brussels Sprouts au Gratin||Caramelized Brussels Sprouts, Kale and Capers|
|8-Layer Honey Cake||Crispy Potato Wedges|
|French Onion Soup||Omelette Sandwich|
Lots of veggies and desserts – it seems like people want to have their cake and healthiness too.
But what about turkey? It is, after all, the king protein of Thanksgiving, so we pulled out all of the top turkey recipes to see what people want from their favorite November feathered meal starter:
|Turkey Picadillo||Cornbread Turkey Dressing|
|Leftover Turkey Casserole||Turkey Sausage Egg White Spinach breakfast Sandwich|
|White Bean Turkey Chili||Brined Smoked Turkey Breast|
|Turkey Breast with White Wine Gravy||Turkey Chili in Bread Bowl|
|Turkey Sausage and Sweet Potato Soup||Turkey Taco Salad|
|Turkey Mushroom Bread Pudding||Turkey Quinoa Burgers|
|Spaghetti with Turkey Meatballs||Turkey and Swiss Stuffed Croissants|
|Pomegranate Molasses Glazed Turkey||Turkey Spinach and Quinoa Salad|
|Turkey Chili||Turkey Bruschetta Burgers|
|Turkey Cutlets with Cranberry Habanero Salsa||Herb Roasted Turkey|
Cornbread turkey dressing actually takes the top “Turkey” recipe in 2016. Naturally, there is a lot of demand for ways to deal with the pounds and pounds of leftover turkey after Thursday has come and gone.
Finally, because we like playing with data, we compared all recipes that had the word “Thanksgiving” in the title or description between last year and this:
|Balsamic Green Beans||Lemon Carrots|
|Buttermilk Glazed Mini Fig Cakes||Homemade Dressing|
|Carrot Cake||Buttermilk Glazed Mini Fig Cakes|
|Gluten Free Breads and Rolls||Carrot Cake|
|Braised Turkey Roulade with Pancetta||Chile Acorn Squash|
More veggies! Good job folks, and thank you so much for making us so hungry.
Happy Thanksgiving from Swoop, and we hope your turkey day recipes turn out as delicious as these sound!