The Most Popular Thanksgiving Recipes in 2015 and 2016

Top Thanksgiving recipes for 2016Thanksgiving is fast approaching and if you are an advertiser or a recipe website what should you be communicating to consumers? The best roast turkey recipe? Pumpkin pie? Gravy from giblets? No, no and no. What people are interested in is how to make Thanksgiving dinner a bit more healthy, with healthy sides, and how to finish the meal with a different and innovative desert.

It seems like the old standbys are old hat. Instead of presenting the same traditional turkey day recipes, why not focus on what consumers are telling us by their browsing behavior? How to make healthy side dishes. How to wow your guests with a fun, tasty, unique dessert. What in the world you can do with all those leftovers.

Just take a look at what visitors to Swoop’s extensive network of food- and recipe-related blogs are actively reading about. Are you promoting these types of recipes? Are you promoting how your product can be used in these types of recipes?

We’ve taken a look through the top recipes by views so far in November, and compared them to last November:

2015 2016
Green Beans with Walnuts Thanksgiving Salads
Pork Scaloppine Green Beans with Walnuts
Thanksgiving Salads Black Bean and Butternut Squash Enchilada Casserole
Pound Cake Tangerines Pork Scaloppine
Mint Brownie Bites Mint Brownie Bites
Black Bean and Butternut Squash Enchilada Casserole Frisee Salad
Cabbage Soup Pound Cake Tangerines
Brussels Sprouts au Gratin Caramelized Brussels Sprouts, Kale and Capers
8-Layer Honey Cake Crispy Potato Wedges
French Onion Soup Omelette Sandwich

Turkey time!Lots of veggies and desserts – it seems like people want to have their cake and healthiness too.

But what about turkey? It is, after all, the king protein of Thanksgiving, so we pulled out all of the top turkey recipes to see what people want from their favorite November feathered meal starter:

 

 

 

2015 2016
Turkey Picadillo Cornbread Turkey Dressing
Leftover Turkey Casserole Turkey Sausage Egg White Spinach breakfast Sandwich
White Bean Turkey Chili Brined Smoked Turkey Breast
Turkey Breast with White Wine Gravy Turkey Chili in Bread Bowl
Turkey Sausage and Sweet Potato Soup Turkey Taco Salad
Turkey Mushroom Bread Pudding Turkey Quinoa Burgers
Spaghetti with Turkey Meatballs Turkey and Swiss Stuffed Croissants
Pomegranate Molasses Glazed Turkey Turkey Spinach and Quinoa Salad
Turkey Chili Turkey Bruschetta Burgers
Turkey Cutlets with Cranberry Habanero Salsa Herb Roasted Turkey

Cornbread turkey dressing actually takes the top “Turkey” recipe in 2016. Naturally, there is a lot of demand for ways to deal with the pounds and pounds of leftover turkey after Thursday has come and gone.

Finally, because we like playing with data, we compared all recipes that had the word “Thanksgiving” in the title or description between last year and this:

2015 2016
Balsamic Green Beans Lemon Carrots
Buttermilk Glazed Mini Fig Cakes Homemade Dressing
Carrot Cake Buttermilk Glazed Mini Fig Cakes
Gluten Free Breads and Rolls Carrot Cake
Braised Turkey Roulade with Pancetta Chile Acorn Squash

More veggies! Good job folks, and thank you so much for making us so hungry.

Happy Thanksgiving from Swoop, and we hope your turkey day recipes turn out as delicious as these sound!

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