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Ron Elwell Wins MM+M’s Pinnacle Award

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By: John Seaner, CMO, Swoop/IPM.ai

Ron Elwell, CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award. This is the second year of the program, which honors 25 of the medical marketing industry’s most venerable marketers, strategists and creators. Although these industry leaders have reached peaks in their careers and shaped the industry, their work and commitment to innovation is ongoing. 

“Medical marketing is an ever-changing business, which makes staying ahead of trends and new technologies almost a full-time job in itself,” said MM+M editor-in-chief Larry Dobrow. “That makes the achievement of Pinnacle Award honorees even more impressive: Not only have they evolved with the times, but they’ve also continued to operate at a high level throughout.”

Ron has been a career-long disrupter, approaching business challenges with an outsider’s perspective. He founded Swoop after recognizing the shortcomings of conventional direct-to-consumer (DTC) marketing using generic demographic data. Instead, he hypothesized that deploying ML and AI in conjunction with Real World and Social Determinants of Health Data could accurately predict patients likely to have a disease, thus empowering pharmaceutical companies to more effectively and efficiently engage these patients, educate them about diagnosis and treatment options and encourage them to be active participants in their healthcare journey. To date, Swoop is the choice of 42 of the top 50 brands, 18 of the top 20 healthcare marketing agencies, and has created over 3,000 exclusive target audience segments.

Ron hopes this award will encourage others to solve intractable problems in healthcare with fresh approaches.


About the Author

John Seaner

Chief Marketing Officer
John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 year track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology companies ranging from early-stage startups to global billion-dollar public organizations. John previously served as Chief Marketing Officer of 1010data, provider of analytical intelligence, consumer insights and data sharing solutions; Chief Marketing Officer of Signals Analytics, an early pioneer in the emerging Decision Science as a Service space; and Vice President of Global Growth Marketing at Medidata Solutions, the world’s leading clinical development lifecycle platform utilized by over 1,500 life sciences companies. Throughout his career his teams have earned notable awards and accolades, most recently for pioneering new approaches in account-based marketing, including the use of digital ethnography to uncover the customer decision journey, the utilization of data science to optimize demand activation and the application of signals intelligence to enhance customer empathy.   

 

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