Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Posts about
Conversational AI
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...
Implementing Conversational AI for Always-on Engagement on Brand.com
Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...
Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com
New offering enables pharma brands to engage in 24/7, MLR-compliant near-human interaction with...
Real Chemistry Acquires conversationHEALTH
Company is transforming the way the health care and life sciences industry engages with physicians,...
The Strategy and Success Behind Astellas' Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
The life sciences industry has experienced a permanent shift to digital – a trend that began before...
Why an IT and Medical Affairs Partnership Is Key
IT industry leader Ian Hamilton, President of the Technology Sector at The NPD Group, shares his...
From Essential to Enthusiast: The Future of HCP Engagement
Primary market research indicates that physicians are now more interested in doing business...
MM+M Panel Recap: Transforming HCP and Patient Engagement
We recently hosted a panel in conjunction with MM+M on healthcare’s accelerated digital...