Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Posts about

Healthcare Marketing (3)

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Optimizing Omnichannel Engagement Through a Single Audience

By: Emilie Branch, Content Manager, Swoop 

How Data Driven Linear Unifies TV Planning, Activation and Measurement

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Data-driven linear (DDL)...

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Swoop has announced a partnership with Nielsen, a...

The Health Data ‘Dream State’

By: Emilie Branch, Content Manager, Swoop 

Connecting Brands with Patients: The New Standard for Precision Targeting

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Tapping into higher quality audiences leads to...

Real Chemistry Acquires conversationHEALTH

Company is transforming the way the health care and life sciences industry engages with physicians,...

MM&M’s Healthcare Marketers Trend Report 2022

By: Emilie Branch, Content Manager, Swoop/IPM.ai

The medical marketing landscape has undergone...