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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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Healthcare Marketing (3)

Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes

By: Emilie Branch, Content Manager, Swoop 

Erin Deruggiero, Chief Digital Officer at Swoop, sat...

TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...

A New Measure of Success in 2023: Leveraging Audience as Currency

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Optimizing Omnichannel Engagement Through a Single Audience

By: Emilie Branch, Content Manager, Swoop 

How Data Driven Linear Unifies TV Planning, Activation and Measurement

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Data-driven linear (DDL)...

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Swoop has announced a partnership with Nielsen, a...

The Health Data ‘Dream State’

By: Emilie Branch, Content Manager, Swoop