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Healthcare Marketing (3)

How Data Driven Linear Unifies TV Planning, Activation and Measurement

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Data-driven linear (DDL)...

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Swoop has announced a partnership with Nielsen, a...

The Health Data ‘Dream State’

By: Emilie Branch, Content Manager, Swoop 

Connecting Brands with Patients: The New Standard for Precision Targeting

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Tapping into higher quality audiences leads to...

Real Chemistry Acquires conversationHEALTH

Company is transforming the way the health care and life sciences industry engages with physicians,...

MM&M’s Healthcare Marketers Trend Report 2022

By: Emilie Branch, Content Manager, Swoop/IPM.ai

The medical marketing landscape has undergone...

Ron Elwell Wins MM+M’s Pinnacle Award

By: Emilie Branch, Content Manager, Swoop

Ron Elwell, CEO and founder of Swoop is a proud recipient...

Android Announcement Compels Health Marketers to Use RWD

By: Emilie Branch, Content Manager, Swoop

Google announced a plan to end cross-app tracking on...

Google’s Latest Cookie-Less Solution Falls Short for Health Marketers

By: Emilie Branch, Content Manager, Swoop

Here we go again. Google has changed direction on how it...