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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Connecting Brands with Patients: The New Standard for Precision Targeting

By: John Seaner, CMO, Swoop/IPM.ai

Tapping into higher quality audiences leads to greater script...

Sim Simeonov on the Role of ML & AI in Precision Healthcare Marketing

By: John Seaner, CMO, Swoop/IPM.ai

Artificial intelligence and machine learning have become the...