Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
By: Emilie Branch, Senior Content Manager, Swoop
By: Emilie Branch, Content Manager, Swoop
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Data-driven linear (DDL)...