Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Posts about

Television

Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and...

Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...

Optimizing TV Engagement with Precise Patient Audiences

By: Emilie Branch, Senior Content Manager, Swoop

Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

How Data Driven Linear Unifies TV Planning, Activation and Measurement

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Data-driven linear (DDL)...