The USA – Where A Brand’s Home Country Matters

A quick follow-up to our latest Digital Automotive Brand Visibility Index, we’ve started looking at locations across the USA to see what countries’ brands are most-read-about where:

Automotive visibility by country of brand - US regions

Throughout Middle America, American brands are more-read-about than the national average. However, if you look at the coasts, you see a decline in interest in American brands and an increase in Japanese (West Coast) and German (Northeast) brands.

Note: the South Atlantic region is in grey because its visibility by brand country is almost exactly the same as the US average.

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