This week we welcome Microsoft to the world of search advertising on endemic content with their Bing Native Search Ads – welcome to the party, Bing! We at Swoop are very excited by this – the second-biggest search advertising platform in the world sees content as the next frontier of search advertising.
We couldn’t agree more, which is why over the past four years we’ve been placing billions of search ads annually within the content of our network of thousands of premium publishers. Extending search into content allows you to do things you can’t do on the SERP, like run search conquesting ads for automotive, or find health- and medical-related search queries within the context of a patient’s research journey.
If you’re excited about this expansion of search advertising and aren’t already running ads with Swoop, contact us today to see how it works and how we can drive your CPA goals.