The Team

We are analytics veterans, dedicated to answering complex questions through a patient-focused approach. Our team is comprised of PhD data scientists, ex-claims adjudicators and former commercial leaders at top life science consulting and data aggregation firms. We deliver timely, relevant and actionable insights that enable dynamic decision making. Our unmatched domain expertise and focused execution uncovers critical insights often latent in patient level data.

Ron Elwell
Ron ElwellFounder & CEO
Ron brings an extensive background in high tech and online media to his role as CEO and co-founder of His background includes, the premiere online soccer media company, where he served as CEO; Bessemer Ventures, where he acted as partner and led numerous investments in advertising, wireless and new media; and Octave Communications, where he served as CEO.
Simeon Simeonov
Simeon SimeonovFounder & CTO
Sim brings years of experience as a founder, investor and tech executive to his role as CTO and co-founder of He has been involved in founding companies such as Ghostery, Thing Labs and FastIgnite, has sat on numerous Boards of Directors, and is generally recognized as a leading voice in digital media and artificial intelligence.
Cindy Smith
Cindy SmithCFO
Cindy has more than 20 years of finance and operational management experience focused on growing companies and has been CFO for a variety of VC-backed high-tech startups.
John Seaner
John SeanerChief Marketing Officer
John leads a team charged with communicating the organization’s business value, driving customer experience and earning the loyalty of our clients. Prior to joining Swoop, John was Chief Marketing Officer of 1010data, a Big Data as a Service (BDaaS) provider of analytical intelligence, consumer insights and data sharing solutions; Chief Marketing Officer of Signals Analytics, an early pioneer in the emerging Decision Science as a Service (DSaS) space; and Vice President of Growth Marketing at Medidata Solutions, the leading platform for drug discovery and commercialization.

John has a track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology companies ranging from early-stage startups to global billion-dollar public organizations. Throughout his career, his teams have earned notable awards and accolades, most recently for pioneering new approaches in account-based marketing, including the use of digital ethnography to uncover the customer decision journey, the utilization of data science to optimize demand activation and the application of signals intelligence to enhance customer empathy.

John holds BA in Political Science and Rhetoric & Communication from Temple University.

Jonathan Woodring
Jonathan WoodringEVP & GM
Jonathan has spent the last 15+ years of his career building high performing teams and companies in the healthcare and life sciences industries, with a passion for driving commercial innovation in the intersection of data proliferation and technological advancement. At, his team’s current focus is around artificial intelligence and machine learning with a focus in specialty markets, rare disease, and Oncology.

As a thought leader in the space, Jonathan is a regular presenter at leading industry conferences—most recently at Healthcare Information and Management Systems Society (HIMSS), as well as at the Pharmaceutical Management Science Association (PMSA) and National Organization for Rare Disease (NORD)—on the topic of leveraging de-identified patient level data and machine learning to identity undiagnosed rare disease patients, and improving healthcare outcomes.

Andrea Lacianca
Andrea LaciancaSVP, Head of Sales
Andrea has spent her 20+ year career focused in data and analytics in the pharma industry. Currently, Andrea leads business development efforts for across the US. Prior to joining, Andrea was a Senior National Account Director at Symphony Health Solutions. She was committed to helping Symphony return to profitability (ultimately leading to the successful sale to PRA Health in 2017) and was a key member of the East Coast Sales team, achieving President’s Club in both 2016 and 2017. Prior to Symphony, Andrea held roles of increasing responsibility at marketRx (later Cognizant Technology Solutions); Johnson & Johnson (Centocor focused on Remicade); and IMS Health, where she began her career.
Nitin Choudhary
Nitin ChoudharyVP, Consulting
Nitin has 14+ years of experience working in consulting & analytics focused on pharma sales and marketing. He has worked extensively in Specialty, Oncology and Rare Disease. At, he is leveraging cutting edge Machine Learning and Artificial Intelligence to solve complex problems across pharma commercial deployment processes. He helps big as well as emerging pharma clients in designing and execution of strategic engagements leveraging integrated patient level data. Over the years, Nitin has continuously worked to enhance awareness around patient centric analytics leveraging integrated data in the market place through speaking engagements, client meetings, and publications.
Julie Gubitosa
Julie GubitosaDirector of Integraiton & Analytics
Julie is the Director of Integration and Analytics for She is responsible for client management, data onboarding, data strategy, and overall methodology. Julie has been working with de-identified healthcare data assets for over 12 years with expertise in transactional and specialty pharmacy data. Julie started her career working for a subsidiary of IBX in claims adjudication, and thus has extensive knowledge in medical coding and re-imbursement nuance. Prior to, Julie worked at Symphony Health in the Commercial Effectiveness practice supporting Patient Finding engagements with the leaders in the Oncology and Rare Disease Space.
Graham Jones
Graham JonesDirector of Client Engagement
Graham serves as’s Director of Client Engagement, developing and delivering strategies to address all client business questions in close partnership with client stakeholders, and all relevant IPM and Swoops domain experts. Graham has a 20+ year career in the commercial Pharma sector, with 15+ years of consulting experience with Pharma commercial and R&D stakeholders. Following his postdoctoral career in eukaryotic biochemistry and cell biology, Graham spent 7+ years leading decision analytics and strategy efforts within the R&D organizations of Wyeth, and then Pfizer, driving net positive ROI org change and scientific enhancement initiatives designed to keep R&D at the cutting edge. More recently, Graham has focused on delivery excellence within the client-facing Pharma consulting sector, leading forecasting, market research, and target analytics engagements.
Steve Lamb
Steve LambPrincipal
Steve has more than 9 years’ experience as a consultant in the pharma/biotech industry, primarily in the San Francisco Bay Area, with a focus on patient and revenue forecasting/modeling. Steve’s experience spans early pipeline, prelaunch and inline issues including indication prioritization, opportunity assessments, M&A due diligence, customer segmentation/targeting and a range of other forecasting-related topics. Prior to joining, Steve spent three years at a large, pharma-focused management consulting firm, and six years with the management consulting arm of a large healthcare data aggregator.

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