Consumer Health Segments

Swoop Audience Characteristics

The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region.

 

Condition Demographic Characteristics 
Acid Reflux/GERD 45-64 > west coast > college > high income
Adrenoleukodystrophy 35-44 > east coast > scandinavian > very light online shopper
Alzheimers female > moderate online shopper > college > high income
AML/CLL male > 35-54 > has children > college
Ankylosing Spondilitis 35-54 > college > married > high income
Asthma male > college > western european > high income
Atopic Dermititis female > southwest > western european > high income
Atrial Fibrillation male > west coast > high income > has children
Bipolar Disorder 45-64 > female > college > western european
Birth Control female > some college > hispanic > low income
BPH male > west coast > high income > moderate shoppers
Breast Cancer 45-54 > female > high income > college
Cardiovascular Disease 35-74 > no children > west - southwest > high income
Cataracts + No Cataract Surgery female > northeast > college > married
Chronic Fatigue 45-74 > female > west - southwest > western european
Constipation scandinavian > single > middle income > very light online shopper
Contact Lenses female > east coast > high school > single
COPD 35-74 > married > high income > heavy online shopper
Crohns high school > middle income > has children > moderate online shopper
Cystic Fibrosis 25-54 > southeast > middle income
Depression female > west - southwest > high income > has children
Diabetes 35-54 > female > high school > low income
DryEye 45-54 > female > western european > has children
Eczema 45-64 > male > hispanic > married
Endometriosis 45-54 > female > married > high income
Epilepsy high income > 35-64 > married > has children
Fibromayalgia west - southwest > college > western european > moderate online shopper
Gastric Cancer middle america > high school > middle income
Gout 45-64 > high income > has children > moderate shoppers
Head and Neck Cancer female > college > married > moderate online shopper
Heart Attack 35-54 > female > college > middle income
Heart Disease 45-64 > male > college > married
Hemophilia A & B asian > high school > single > has children
Hep A 35-64 > high school > scandinavian > very light online shopper
Hep B female > high school > very light online shopper > scandinavian
Hep C male > 45-54 > married > high income
High Cholesterol 45-64 > married > high - low income > heavy online shopper
Hindranditis Suprativa 25-54 > west - southwest > college > high income
HIV 45-64 > male > college > has children
Huntingtons Disease 35-44 > some college > scandinavian > single
Hypertension female > college > high income > has children
Hypothyroidism male > college > married > moderate online shopper
IBS 45-54 > college > no children > heavy online shopper
IBS-C west coast > hispanic > single > middle income
IBS-D college > western european > married > moderate online shopper
Insomnia female > western european > high income > moderate online shopper
Low T male > southwest > married > middle income
Migraine female > college > high income > children present
MS male > college > no children > moderate online shopper
MSI-H middle america > high school > high income > married
Multiple Myeloma 45-64 > female > west coast > college
Multiple Sclerosis 45-54 > moderate online shopper > high income > college
Narcolepsy 25-74 > male > western european > moderate online shopper
Non-small Cell Lung Cancer college > western eruopean > has children > light online shopper
Obesity 35-64 > female > some college > high income
Opiate Dependence 45-54 > west - southwest > college > moderate online shopper
Osteoarthritis 45-74 > female > married > high income
Osteoporosis female > east- northeast > hispanic > married
Parkinsons 45-54 > male > west coast > college
Prostate Cancer male > 45-54 > western european > moderate online shopper
Psoriasis married > high income > no children > light online shopper
Psoriatic Arthritis middle america > married > middle income
Rheumatoid Arthritis 45-54 > college > high income > heavy online shopper
Schizophrenia male > hispanic > high income > has children
Sciatica 35-54 > college > western european > has children
Skin Cancer 45-64 > northeast - southeast > single > heavy online shopper
Type 1 Diabetes 45-64 > female > no children > heavy online shopper
Type 1 Narcolepsy 35-64 > east coast > has children > mid-high income
Type 2 Diabetes female > college > low income > moderate online shopper
Type 2 Narcolepsy female > 35-64 > western european > married
Ulcerative Colitis 35-54 > middle america > high income
Urea Cycle 35-64 > college > married > high income
Uro Cancer 35-54 > hispanic > high income > has children
Uveitis middle america > Hispanic > single