Consumer Health Segments

Swoop Audience Characteristics

The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region.

 

Condition
Demographic Characteristics 

Acid Reflux/GERD

45-64 > west coast > college > high income

Adrenoleukodystrophy

35-44 > east coast > scandinavian > very light online shopper

Alzheimers

female > moderate online shopper > college > high income

AML/CLL

male > 35-54 > has children > college

Ankylosing Spondilitis

35-54 > college > married > high income

Asthma

male > college > western european > high income

Atopic Dermititis

female > southwest > western european > high income

Atrial Fibrillation

male > west coast > high income > has children

Bipolar Disorder

45-64 > female > college > western european

Birth Control

female > some college > hispanic > low income

BPH

male > west coast > high income > moderate shoppers

Breast Cancer

45-54 > female > high income > college

Cardiovascular Disease

35-74 > no children > west - southwest > high income

Cataracts + No Cataract Surgery

female > northeast > college > married

Chronic Fatigue

45-74 > female > west - southwest > western european

Constipation

scandinavian > single > middle income > very light online shopper

Contact Lenses

female > east coast > high school > single

COPD

35-74 > married > high income > heavy online shopper

Crohns

high school > middle income > has children > moderate online shopper

Cystic Fibrosis

25-54 > southeast > middle income

Depression

female > west - southwest > high income > has children

Diabetes

35-54 > female > high school > low income

DryEye

45-54 > female > western european > has children

Eczema

45-64 > male > hispanic > married

Endometriosis

45-54 > female > married > high income

Epilepsy

high income > 35-64 > married > has children

Fibromayalgia

west - southwest > college > western european > moderate online shopper

Gastric Cancer

middle america > high school > middle income

Gout

45-64 > high income > has children > moderate shoppers

Head and Neck Cancer

female > college > married > moderate online shopper

Heart Attack

35-54 > female > college > middle income

Heart Disease

45-64 > male > college > married

Hemophilia A & B

asian > high school > single > has children

Hep A

35-64 > high school > scandinavian > very light online shopper

Hep B

female > high school > very light online shopper > scandinavian

Hep C

male > 45-54 > married > high income

High Cholesterol

45-64 > married > high - low income > heavy online shopper

Hindranditis Suprativa

25-54 > west - southwest > college > high income

HIV

45-64 > male > college > has children

Huntingtons Disease

35-44 > some college > scandinavian > single

Hypertension

female > college > high income > has children

Hypothyroidism

male > college > married > moderate online shopper

IBS

45-54 > college > no children > heavy online shopper

IBS-C

west coast > hispanic > single > middle income

IBS-D

college > western european > married > moderate online shopper

Insomnia

female > western european > high income > moderate online shopper

Low T

male > southwest > married > middle income

Migraine

female > college > high income > children present

MS

male > college > no children > moderate online shopper

MSI-H

middle america > high school > high income > married

Multiple Myeloma

45-64 > female > west coast > college

Multiple Sclerosis

45-54 > moderate online shopper > high income > college

Narcolepsy

25-74 > male > western european > moderate online shopper

Non-small Cell Lung Cancer

college > western eruopean > has children > light online shopper

Obesity

35-64 > female > some college > high income

Opiate Dependence

45-54 > west - southwest > college > moderate online shopper

Osteoarthritis

45-74 > female > married > high income

Osteoporosis

female > east- northeast > hispanic > married

Parkinsons

45-54 > male > west coast > college

Prostate Cancer

male > 45-54 > western european > moderate online shopper

Psoriasis

married > high income > no children > light online shopper

Psoriatic Arthritis

middle america > married > middle income

Rheumatoid Arthritis

45-54 > college > high income > heavy online shopper

Schizophrenia

male > hispanic > high income > has children

Sciatica

35-54 > college > western european > has children

Skin Cancer

45-64 > northeast - southeast > single > heavy online shopper

Type 1 Diabetes

45-64 > female > no children > heavy online shopper

Type 1 Narcolepsy

35-64 > east coast > has children > mid-high income

Type 2 Diabetes

female > college > low income > moderate online shopper

Type 2 Narcolepsy

female > 35-64 > western european > married

Ulcerative Colitis

35-54 > middle america > high income

Urea Cycle

35-64 > college > married > high income

Uro Cancer

35-54 > hispanic > high income > has children

Uveitis

middle america > Hispanic > single