Consumer Health Segments
Swoop Audience Characteristics
The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children and Geographic Region.
Condition |
Demographic Characteristics |
|
Acid Reflux/GERD |
45-64 > west coast > college > high income |
|
Adrenoleukodystrophy |
35-44 > east coast > scandinavian > very light online shopper |
|
Alzheimers |
female > moderate online shopper > college > high income |
|
AML/CLL |
male > 35-54 > has children > college |
|
Ankylosing Spondilitis |
35-54 > college > married > high income |
|
Asthma |
male > college > western european > high income |
|
Atopic Dermititis |
female > southwest > western european > high income |
|
Atrial Fibrillation |
male > west coast > high income > has children |
|
Bipolar Disorder |
45-64 > female > college > western european |
|
Birth Control |
female > some college > hispanic > low income |
|
BPH |
male > west coast > high income > moderate shoppers |
|
Breast Cancer |
45-54 > female > high income > college |
|
Cardiovascular Disease |
35-74 > no children > west - southwest > high income |
|
Cataracts + No Cataract Surgery |
female > northeast > college > married |
|
Chronic Fatigue |
45-74 > female > west - southwest > western european |
|
Constipation |
scandinavian > single > middle income > very light online shopper |
|
Contact Lenses |
female > east coast > high school > single |
|
COPD |
35-74 > married > high income > heavy online shopper |
|
Crohns |
high school > middle income > has children > moderate online shopper |
|
Cystic Fibrosis |
25-54 > southeast > middle income |
|
Depression |
female > west - southwest > high income > has children |
|
Diabetes |
35-54 > female > high school > low income |
|
DryEye |
45-54 > female > western european > has children |
|
Eczema |
45-64 > male > hispanic > married |
|
Endometriosis |
45-54 > female > married > high income |
|
Epilepsy |
high income > 35-64 > married > has children |
|
Fibromayalgia |
west - southwest > college > western european > moderate online shopper |
|
Gastric Cancer |
middle america > high school > middle income |
|
Gout |
45-64 > high income > has children > moderate shoppers |
|
Head and Neck Cancer |
female > college > married > moderate online shopper |
|
Heart Attack |
35-54 > female > college > middle income |
|
Heart Disease |
45-64 > male > college > married |
|
Hemophilia A & B |
asian > high school > single > has children |
|
Hep A |
35-64 > high school > scandinavian > very light online shopper |
|
Hep B |
female > high school > very light online shopper > scandinavian |
|
Hep C |
male > 45-54 > married > high income |
|
High Cholesterol |
45-64 > married > high - low income > heavy online shopper |
|
Hindranditis Suprativa |
25-54 > west - southwest > college > high income |
|
HIV |
45-64 > male > college > has children |
|
Huntingtons Disease |
35-44 > some college > scandinavian > single |
|
Hypertension |
female > college > high income > has children |
|
Hypothyroidism |
male > college > married > moderate online shopper |
|
IBS |
45-54 > college > no children > heavy online shopper |
|
IBS-C |
west coast > hispanic > single > middle income |
|
IBS-D |
college > western european > married > moderate online shopper |
|
Insomnia |
female > western european > high income > moderate online shopper |
|
Low T |
male > southwest > married > middle income |
|
Migraine |
female > college > high income > children present |
|
MS |
male > college > no children > moderate online shopper |
|
MSI-H |
middle america > high school > high income > married |
|
Multiple Myeloma |
45-64 > female > west coast > college |
|
Multiple Sclerosis |
45-54 > moderate online shopper > high income > college |
|
Narcolepsy |
25-74 > male > western european > moderate online shopper |
|
Non-small Cell Lung Cancer |
college > western eruopean > has children > light online shopper |
|
Obesity |
35-64 > female > some college > high income |
|
Opiate Dependence |
45-54 > west - southwest > college > moderate online shopper |
|
Osteoarthritis |
45-74 > female > married > high income |
|
Osteoporosis |
female > east- northeast > hispanic > married |
|
Parkinsons |
45-54 > male > west coast > college |
|
Prostate Cancer |
male > 45-54 > western european > moderate online shopper |
|
Psoriasis |
married > high income > no children > light online shopper |
|
Psoriatic Arthritis |
middle america > married > middle income |
|
Rheumatoid Arthritis |
45-54 > college > high income > heavy online shopper |
|
Schizophrenia |
male > hispanic > high income > has children |
|
Sciatica |
35-54 > college > western european > has children |
|
Skin Cancer |
45-64 > northeast - southeast > single > heavy online shopper |
|
Type 1 Diabetes |
45-64 > female > no children > heavy online shopper |
|
Type 1 Narcolepsy |
35-64 > east coast > has children > mid-high income |
|
Type 2 Diabetes |
female > college > low income > moderate online shopper |
|
Type 2 Narcolepsy |
female > 35-64 > western european > married |
|
Ulcerative Colitis |
35-54 > middle america > high income |
|
Urea Cycle |
35-64 > college > married > high income |
|
Uro Cancer |
35-54 > hispanic > high income > has children |
|
Uveitis |
middle america > Hispanic > single |