Consumer Health Segments
Swoop Audience Characteristics
The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children, Geographic Region, Presence of Pets, Online Shopping Propensity and Book Reading Propensity.
Condition |
Demographic Characteristics |
|
Acid Reflux/GERD |
high school > pets in hh > moderate online shopper > south |
|
Adrenoleukodystrophy |
moderate online shopper > west > female > some college |
|
Alzheimers |
pets in hh > female > east coast > moderate online shopper |
|
AML/CLL |
female > moderate online shopper > some college > south |
|
Ankylosing Spondilitis |
heavy book reader > high school > south > no pets in hh |
|
Asthma |
age of children in hh 0-2 > 35-54 > light online shopper > west |
|
Atopic Dermititis |
light online shopper > heavy book reader > pets in hh > male |
|
Atrial Fibrillation |
high school > age of children in hh 0-2 > west > light online shopper |
|
Bipolar Disorder |
east coast > light online shopper > high school > pets in hh |
|
Birth Control |
male > south > moderate online shopper > some college |
|
BPH |
moderate online shopper > some college > no pets in hh > west |
|
Breast Cancer |
high school > pets in hh > east coast > moderate online shopper |
|
Cardiovascular Disease |
college > female > heavy online shopper > south |
|
Cataracts + No Cataract Surgery |
heavy online shopper > east coast > 35-54 > some college |
|
Chronic Fatigue |
pets in hh > college > south > heavy online shopper |
|
Constipation |
light book reader > high school > west coast > 25-74 |
|
Contact Lenses |
college > moderate book reader > age of children in hh 9-11 > southwest |
|
COPD |
northeast > female > pets in hh > some college |
|
Crohns |
35-64 > married > light book reader > west coast |
|
Cystic Fibrosis |
single > southwest > age of children in hh 9-11 > heavy book reader |
|
Depression |
east coast > pets in hh > some college > age of children in hh 6-8 |
|
Diabetes |
pets in hh > 35-54 > high school > single |
|
DryEye |
south > college > male > 25-74 |
|
Eczema |
south > college > female > heavy online shopper |
|
Endometriosis |
some college > heavy online shopper > east coast > 35-54 |
|
Epilepsy |
heavy online shopper > pets in hh > college > south |
|
Fibromayalgia |
25-74 > light book reader > high school > west coast |
|
Gastric Cancer |
southwest > college > moderate book reader > age of children in hh 9-11 |
|
Gout |
some college > northeast > female > pets in hh |
|
Head and Neck Cancer |
west coast > 35-64 > married > light book reader |
|
Heart Attack |
heavy book reader > single > southwest > age of children in hh 9-11 |
|
Heart Disease |
age of children in hh 6-8 > east coast > pets in hh > some college |
|
Hemophilia A & B |
moderate book reader > moderate online shopper > single > pets in hh |
|
Hep A |
light book reader > pets in hh > married > light online shopper |
|
Hep B |
no pets in hh > east coast > heavy book reader > 35-64 |
|
Hep C |
no pets in hh > moderate online shopper > some college > south |
|
High Cholesterol |
heavy book reader > high school > south > female |
|
Hindranditis Suprativa |
25-54 > moderate book reader > post-graduate > pets in hh |
|
HIV |
light book reader > no pets in hh > heavy online shopper > east coast |
|
Huntingtons Disease |
married > west coast > pets in hh > moderate book reader |
|
Hypertension |
single > post-graduate > heavy book reader > moderate online shopper |
|
Hypothyroidism |
light book reader > 25-54 > pets in hh > post-graduate |
|
IBS |
pets in hh > married > 35-64 > heavy book reader |
|
IBS-C |
post-graduate > no pets in hh > light book reader > heavy online shopper |
|
IBS-D |
moderate book reader > moderate online shopper > no pets in hh > married |
|
Insomnia |
35-64 > moderate online shopper > light book reader > single |
|
Low T |
married > 35-64 > northeast > male |
|
Migraine |
high school > west coast > married > light book reader |
|
MS |
25-54 > heavy book reader > age of children in hh 3-5 > northeast |
|
MSI-H |
female > age of children in hh 3-5 > southwest > 35-64 |
|
Multiple Myeloma |
married > northeast > college > heavy book reader |
|
Multiple Sclerosis |
high school > married > light book reader > northeast |
|
Narcolepsy |
light online shopper > east coast > single > pets in hh |
|
Non-small Cell Lung Cancer |
northeast > male > married > moderate book reader |
|
Obesity |
single > light book reader > high school > west coast |
|
Opiate Dependence |
age of children in hh 3-5 > northeast > some college > heavy book reader |
|
Osteoarthritis |
east coast > 35-64 > female > age of children in hh 3-5 |
|
Osteoporosis |
southwest > single > children in hh > college |
|
Parkinsons |
light book reader > post-graduate > married > east coast |
|
Prostate Cancer |
pets in hh > light book reader > single > 35-64 |
|
Psoriasis |
heavy book reader > moderate online shopper > married > pets in hh |
|
Psoriatic Arthritis |
heavy online shopper > high school > 35-64 > children in hh |
|
Rheumatoid Arthritis |
pets in hh > west coast > 25-74 > heavy book reader |
|
Schizophrenia |
male > single > light book reader > pets in hh |
|
Sciatica |
pets in hh > moderate book reader > west coast > high school |
|
Skin Cancer |
35-64 > moderate online shopper > pets in hh > single |
|
Type 1 Diabetes |
light book reader > no pets in hh > post-graduate > married |
|
Type 1 Narcolepsy |
southwest > 35-64 > pets in hh > moderate book reader |
|
Type 2 Diabetes |
35-64 > post-graduate > children in hh > light book reader |
|
Type 2 Narcolepsy |
children in hh > northeast > high school > no pets in hh |
|
Ulcerative Colitis |
west coast > single > pets in hh > 25-54 |
|
Urea Cycle |
35-64 > high school > northeast > heavy book reader |
|
Uro Cancer |
east coast > single > high school > age of children in hh 9-11 |
|
Uveitis |
some college > male > married > southwest |