Consumer Health Segments

Swoop Audience Characteristics

The following segments are representative of the custom health segments that Swoop builds on behalf of our clients. All audience segments are modeled on the following set of user characteristics: Gender, Age, Income, Education, Marital Status, Presence of Children, Geographic Region, Presence of Pets, Online Shopping Propensity and Book Reading Propensity.

 

Condition
Demographic Characteristics 

Acid Reflux/GERD

high school > pets in hh > moderate online shopper > south

Adrenoleukodystrophy

moderate online shopper > west > female > some college

Alzheimers

pets in hh > female > east coast > moderate online shopper

AML/CLL

female > moderate online shopper > some college > south

Ankylosing Spondilitis

heavy book reader > high school > south > no pets in hh

Asthma

age of children in hh 0-2 > 35-54 > light online shopper > west

Atopic Dermititis

light online shopper > heavy book reader > pets in hh > male

Atrial Fibrillation

high school > age of children in hh 0-2 > west > light online shopper

Bipolar Disorder

east coast > light online shopper > high school > pets in hh

Birth Control

male > south > moderate online shopper > some college

BPH

moderate online shopper > some college > no pets in hh > west

Breast Cancer

high school > pets in hh > east coast > moderate online shopper

Cardiovascular Disease

college > female > heavy online shopper > south

Cataracts + No Cataract Surgery

heavy online shopper > east coast > 35-54 > some college

Chronic Fatigue

pets in hh > college > south > heavy online shopper

Constipation

light book reader > high school > west coast > 25-74

Contact Lenses

college > moderate book reader > age of children in hh 9-11 > southwest

COPD

northeast > female > pets in hh > some college

Crohns

35-64 > married > light book reader > west coast

Cystic Fibrosis

single > southwest > age of children in hh 9-11 > heavy book reader

Depression

east coast > pets in hh > some college > age of children in hh 6-8

Diabetes

pets in hh > 35-54 > high school > single

DryEye

south > college > male > 25-74

Eczema

south > college > female > heavy online shopper

Endometriosis

some college > heavy online shopper > east coast > 35-54

Epilepsy

heavy online shopper > pets in hh > college > south

Fibromayalgia

25-74 > light book reader > high school > west coast

Gastric Cancer

southwest > college > moderate book reader > age of children in hh 9-11

Gout

some college > northeast > female > pets in hh

Head and Neck Cancer

west coast > 35-64 > married > light book reader

Heart Attack

heavy book reader > single > southwest > age of children in hh 9-11

Heart Disease

age of children in hh 6-8 > east coast > pets in hh > some college

Hemophilia A & B

moderate book reader > moderate online shopper > single > pets in hh

Hep A

light book reader > pets in hh > married > light online shopper

Hep B

no pets in hh > east coast > heavy book reader > 35-64

Hep C

no pets in hh > moderate online shopper > some college > south

High Cholesterol

heavy book reader > high school > south > female

Hindranditis Suprativa

25-54 > moderate book reader > post-graduate > pets in hh

HIV

light book reader > no pets in hh > heavy online shopper > east coast

Huntingtons Disease

married > west coast > pets in hh > moderate book reader

Hypertension

single > post-graduate > heavy book reader > moderate online shopper

Hypothyroidism

light book reader > 25-54 > pets in hh > post-graduate

IBS

pets in hh > married > 35-64 > heavy book reader

IBS-C

post-graduate > no pets in hh > light book reader > heavy online shopper

IBS-D

moderate book reader > moderate online shopper > no pets in hh > married

Insomnia

35-64 > moderate online shopper > light book reader > single

Low T

married > 35-64 > northeast > male

Migraine

high school > west coast > married > light book reader

MS

25-54 > heavy book reader > age of children in hh 3-5 > northeast

MSI-H

female > age of children in hh 3-5 > southwest > 35-64

Multiple Myeloma

married > northeast > college > heavy book reader

Multiple Sclerosis

high school > married > light book reader > northeast

Narcolepsy

light online shopper > east coast > single > pets in hh

Non-small Cell Lung Cancer

northeast > male > married > moderate book reader

Obesity

single > light book reader > high school > west coast

Opiate Dependence

age of children in hh 3-5 > northeast > some college > heavy book reader

Osteoarthritis

east coast > 35-64 > female > age of children in hh 3-5

Osteoporosis

southwest > single > children in hh > college

Parkinsons

light book reader > post-graduate > married > east coast

Prostate Cancer

pets in hh > light book reader > single > 35-64

Psoriasis

heavy book reader > moderate online shopper > married > pets in hh

Psoriatic Arthritis

heavy online shopper > high school > 35-64 > children in hh

Rheumatoid Arthritis

pets in hh > west coast > 25-74 > heavy book reader

Schizophrenia

male > single > light book reader > pets in hh

Sciatica

pets in hh > moderate book reader > west coast > high school

Skin Cancer

35-64 > moderate online shopper > pets in hh > single

Type 1 Diabetes

light book reader > no pets in hh > post-graduate > married

Type 1 Narcolepsy

southwest > 35-64 > pets in hh > moderate book reader

Type 2 Diabetes

35-64 > post-graduate > children in hh > light book reader

Type 2 Narcolepsy

children in hh > northeast > high school > no pets in hh

Ulcerative Colitis

west coast > single > pets in hh > 25-54

Urea Cycle

35-64 > high school > northeast > heavy book reader

Uro Cancer

east coast > single > high school > age of children in hh 9-11

Uveitis

some college > male > married > southwest