Drive Engagement and Increase Rx Behavior with Swoop Conversational AI

Swoop-marketing
 

Proven Results from over 1.3B Patient and HCP Conversations Across 100 Brands

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Decrease in Website Bounce Rate

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Increase in Return Site Visitors

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Average Discussion Session

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Boost in Content Downloads

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Upturn in Request Submissions

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User Satisfaction Rating
 

COVID Accelerated The Inevitable “Great Customer Shift”

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Rise in Consumer Health Literacy

Consumers are now empowered to obtain, understand and use information to inform their health decisions and actions.

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Massive Growth in Inquiry Volume

More questions due to an increased number of product launches, new indications and geographical expansion.

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Increase in “No-See” and “Low-See HCPs”

56% of HCPs are now ”no-see” with an additional 32% being ”low-see,” creating challenges with personal promotion.

 

Healthcare Marketers Have Been Forced to Adapt

But customer journeys still lead to a traditional website experience that is difficult to navigate, leaving patients and providers searching and scrolling for answers.

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THE RESULT:
Even Highly Effective Media Campaigns Result in Sub-Optimal Bottom-of-the-Funnel Engagement
 

Conversational AI Is the New Standard to Engage HCPs, Patients and Caregivers

USER EXPERIENCE

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Website
  • Easy to build
  • Difficult to navigate
  • Hard to find information
  • Not always searchable

 

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Click to Chat
  • "Ask” instead of search
  • Operating hour constraints
  • Long wait times
  • Script-driven

 

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Chatbot
  • Menu or button driven
  • Basic Q&A
  • Restrictive topics
  • Frustrating experience

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Conversational AI

Intuitive user experience


Ask questions using natural language


Capable of self-learning and adaptation


Engage in human-like dialogue

 

Move Beyond Campaigns that Point to Brand.com and Reimagine Your Customer Experience Grounded in MLR-Approved Virtual 1:1 Interactions

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Understands complex natural language inquiries using the industry's only medical-specific training data set and taxonomy

 

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Engages in near-human MLR-compliant conversations covering conditions, therapies, beyond-the-pill programs and more

 

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Feeds conversation data into any commercial platform to enhance 1st party data assets

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Fully scaleable functionality across the entire product lifecycle, from a single brand to therapeutic area or product portfolio

 

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Leverages a policy engine to triage and trigger escalation to a contact center or sales representative

 

 

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Provides automatic AE/PQC identification and handling, feeds the appropriate systems of record

 

Critical Conversations In the Moment of Need

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Planning

Plan holistically using custom Swoop segments to identify strategic audiences across all television inventory including linear TV.

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Activation

Activate across all television investments using a custom Swoop segment to ensure optimal reach and frequency.

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Attribution

Measure strategic audience reach and frequency across linear TV, addressable TV and Connected TV/over-the-top.

 

Leverage Real-Time Insights to Drive Customer Intelligence Efforts

Descriptive Analytics
  • Session Id or Unique User Id
  • Usage By Date and Time
  • Number of Sessions
  • Conversations Per Session
  • Length of Sessions
  • Number of Engagements
  • Fallback Rate
Conversation Distribution
  • Top Topics and Inquiries
  • Intent
  • User Inputs
Content Utilization

Full Transcription, Including Timestamps

Customer Satisfaction Scoring
 

Conversational AI Creates Value by

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Increasing HCP Reach and Engagement

by establishing your brand as the treatment of choice through MLR-approved conversations on conditions, products, beyond-the-pill programs, and more in the moment of need.

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Improving Patient Outcomes

via on-demand access to medical information, programs and self-service tools through a differentiated, “always-on” experience.

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Driving Preference and Conversion

by optimizing campaign outcomes through bottom-of-the-funnel, near-human interaction that drives message uptake, relationship development and Rx behavior.

 

Do You Want to Learn More?

Discover how Swoop Conversational AI enables the world's leading pharmaceutical and life sciences companies to elevate the user experience beyond that of the typical website through AI-driven virtual 1:1, MLR-compliant interactions in the moment of need.

Let's Connect
 

Welcome to The Conversation

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