Rise in Consumer Health Literacy
Consumers are now empowered to obtain, understand and use information to inform their health decisions and actions.
Drive Engagement and Increase Rx Behavior with Swoop Conversational AI
Massive Growth in Inquiry Volume
More questions due to an increased number of product launches, new indications and geographical expansion.
Increase in “No-See” and “Low-See HCPs”
56% of HCPs are now ”no-see” with an additional 32% being ”low-see,” creating challenges with personal promotion.
Healthcare Marketers Have Been Forced to Adapt
But customer journeys still lead to a traditional website experience that is difficult to navigate, leaving patients and providers searching and scrolling for answers.
USER EXPERIENCE
Website
- Easy to build
- Difficult to navigate
- Hard to find information
- Not always searchable
Click to Chat
- "Ask” instead of search
- Operating hour constraints
- Long wait times
- Script-driven
Chatbot
- Menu or button driven
- Basic Q&A
- Restrictive topics
- Frustrating experience
Conversational AI
Intuitive user experience
Ask questions using natural language
Capable of self-learning and adaptation
Engage in human-like dialogue
Understands complex natural language inquiries using the industry's only medical-specific training data set and taxonomy
Engages in near-human MLR-compliant conversations covering conditions, therapies, beyond-the-pill programs and more
Feeds conversation data into any commercial platform to enhance 1st party data assets
Fully scaleable functionality across the entire product lifecycle, from a single brand to therapeutic area or product portfolio
Leverages a policy engine to triage and trigger escalation to a contact center or sales representative
Provides automatic AE/PQC identification and handling, feeds the appropriate systems of record
Increasing HCP Reach and Engagement
by establishing your brand as the treatment of choice through MLR-approved conversations on conditions, products, beyond-the-pill programs, and more in the moment of need.
Improving Patient Outcomes
via on-demand access to medical information, programs and self-service tools through a differentiated, “always-on” experience.
Driving Preference and Conversion
by optimizing campaign outcomes through bottom-of-the-funnel, near-human interaction that drives message uptake, relationship development and Rx behavior.
