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Consumer Audiences Derived from Real World Health Signals

 

 

 

We Connect CPG and OTC Brands with Ideal Consumers

For brands targeting health and wellness consumers, traditional demographic, geographic and behavioral approaches fall short. Through privacy-safe AI, we transform real world health signals into segments of consumers with specific health-related needs.

 
With CPGHealth segments, marketers can optimize reach and frequency among consumers who are most likely to convert, improving engagement and enhancing monetization.

 

Some of The Categories We Serve Include:

adult

Adult Care

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Baby and Child Care

consumer

Consumer Health

nutrition

Nutrition

OTC

OTC Medication

wellness

Wellness
 

Consumer Segments Derived from Real World Health Signals

With data refreshed weekly, CPGHealth segments help brands reach consumers early in their path to purchase, accelerating consideration and evaluation and actively shaping the decision journey.


A FEW OF OUR AUDIENCES:

Acne

Dairy Avoiders

Dry Skin

Gluten Intolerance

Heartburn

High Cholesterol

Joint Health

Pain Management

Pregnancy

Seasonal Allergies

Severe Headache

Weight Loss

 
CPGHealth audiences are distributed from LiveRamp to your preferred activation points, making getting started fast and easy.

 

The Power of Using Health Data for Targeting

The health demands of consumers evolve over time and through regularly updated data CPGHealth segments enable brands to activate distinct audiences at specific moments in their health journey.


USE CASE: THE PARENTING JOURNEY

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One Audience for All Channels

CPGHealth audiences can be applied to any channel, unifying planning, activation and measurement across the media mix for optimal reach and frequency.

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Television

Data-driven linear, addressable TV and connected TV planning, execution and attribution.

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Digital

Industry-leading programmatic partner network and the most widely used social platforms.

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Audio

Broadcast, internet radio and streaming audio activation among top-tier providers.

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Privacy by Design

Swoop is HIPAA-certified and was the first health data company to be an accredited member of the Network Advertising Initiative (NAI). Each year, the full organization undergoes a complete legal audit to ensure it meets all privacy demands and is in total compliance with all regulations. We tokenize all personal health information (PHI) and personally identifiable information (PII) to ensure anonymity is always maintained, protecting your brand and the consumer.
 

CPGHealth Delivers Value By:

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Creating Ideal Consumer Segments

By utilizing AI and real-world health signals that anticipate intent better than traditional demographic, geographic and behavioral targeting.

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Optimizing Reach and Frequency

By delivering highly relevant messaging to consumers with specific health and wellness demands for more impactful omnichannel engagement.

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Driving Monetization and Growth

By reaching ideal consumers at specific moments in their health and wellness journeys, establishing preference and loyalty for your brand.