Creating Ideal Consumer Segments
By utilizing ML/AI and real-world health signals that anticipate intent better than traditional demographic, geographic and behavioral targeting.
For brands targeting health and wellness consumers, traditional demographic, geographic and behavioral approaches fall short. Through privacy-safe ML/AI, we transform real world health signals into segments of consumers with specific health-related needs.
With data refreshed weekly, CPGHealth segments help brands reach consumers early in their path to purchase, accelerating consideration and evaluation and actively shaping the decision journey.
The health demands of consumers evolve over time and through regularly updated data CPGHealth segments enable brands to activate distinct audiences at specific moments in their health journey.
CPGHealth audiences can be applied to any channel, unifying planning, activation and measurement across the media mix for optimal reach and frequency.
Data-driven linear, addressable TV and connected TV planning, execution and attribution.
Industry-leading programmatic partner network and the most widely used social platforms.
Broadcast, internet radio and streaming audio activation among top-tier providers.
Privacy by Design
Swoop is HIPAA-certified and was the first health data company to be an accredited member of the Network Advertising Initiative (NAI). Each year, the full organization undergoes a complete legal audit to ensure it meets all privacy demands and is in total compliance with all regulations. We tokenize all personal health information (PHI) and personally identifiable information (PII) to ensure anonymity is always maintained, protecting your brand and the consumer.