Swoop DTC Marketing Solutions
Empower patients to become active participants in their treatment journey.
RWD+AI = Rx Lift
Swoop defines and uncovers exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. The result? Greater performance over conventional targeting approaches.
First consumer health data company to become a member of the NAI and have our own Privacy Board.
As an engaged member, we assure 100% compliance with the NAI 2020 Code of Conduct Guidelines.
Our segment-building methodology is approved for sensitive and non-sensitive conditions.
Predictive Power in Action
Predictive Power in Action
Swoop audience quality was 72% higher than the second-best performing partner.
Typical Client Results
A top pharma client’s paid social campaign drove outperformed the historic CTR benchmark by 44% and with a 60% more efficient CPC.
An addressable campaign led to increased audience quality metrics, including 1.8x more patients leading to a 34% increase in patient-driven diagnostic screening.
After educating the right patients about a treatment for mitral regurgitation, Abbott gained a 13x return on marketing investment.
Privacy-Safe Target Segments of Ideal Patients
Reach Your Ideal Audience at Any Diagnosis and Treatment Milestone
with Predictive AI Targeting
Through AI and RWD, Swoop provides brands the ability to fill critical engagement gaps that exist throughout the diagnosis and treatment journey including pre-diagnosis, likely to be covered by insurance, likely to become non-adherent or progress to a new line of treatment.
Marketers can now predict with accuracy when these moments occur and connect the dots during campaigns to drive optimal patient outcomes and commercial success.
Incorporating SDOH data and activity-based intelligence increases patient audience granularity.
Target undiagnosed patients and their healthcare ecosystems with disease state awareness messaging to accelerate time to diagnosis.
Predict early adopter physicians based on prior clinical behavior along with likely switchers for more efficient product launch campaigns.
Activate patients with ideal formulary profiles, along with their associated care teams, for better informed treatment decisions aligned to coverage.
Proactively engage the patients most likely to become non-adherent in the next 30 days, in conjunction with their HCPs, to ensure treatment continuity.
Uncover and target patients most likely to progress to a new line of therapy and their affiliated providers before a treatment plan is put into place.
Determine how healthcare consumer populations cluster by demographics, attitudes, values and beliefs.
Uncover consumer approaches, critical factors and dependencies for healthcare decision making.
Media Consumption Patterns
Discover healthcare consumer preferences for Programmatic Advertising, Social Media Marketing, Digital Marketing, Addressable TV, Linear TV and On-Demand Audio message deployment.
Understand how brand promises, messaging and "beyond the pill" factors are perceived by healthcare consumers.
Learn the uptake levels and behavioral effects of differentiated consumer healthcare messaging.
Determine the blend of cross-channel activation including Programmatic Advertising, Social Media Marketing, Website Personalization, Search Engine Optimization, Addressable TV, Linear TV and On-Demand Audio.