Privacy-safe Accuracy
Built with consumer privacy in mind, Swoop’s DTC audiences deliver superior audience quality (AQ) driving Rx lift and lifetime patient value.
Unparalleled patient-first marketing
Reach your target definition, ensuring campaign efficiency across all channels while maintaining privacy compliance.
Proprietary database of 300M+ de-identified patient journeys and eight years of longitudinal data.
The industry’s first Zero-knowledge Methodology suitable for use in all 50 states.
Channel agnostic audiences accessible across communities, programmatic, TV, social media, audio platforms, and beyond.
Millions of highly engaged opted-in patients and caregivers across 60+ condition-specific communities.
Unified DTC and HCP activation links patient populations to the providers most likely to drive brand value.
Putting consumer privacy first
Privacy-safe options for patient marketing designed for compliance with HIPAA, state privacy laws, and other privacy requirements.
De-identified patient data
At Swoop, all patient data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed.
Zero-knowledge Methodology
Our audience building methodology doesn’t rely on consumer attribute, health, demographic, or inferred data, making it fully compliant with the most stringent laws.
Sustained compliance
Swoop’s privacy-by-design approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Engage when it matters most
Increasing positive outcomes requires predicting pivotal moments in the health journey, reaching patients before a decision happens.
One audience. All channels.
Achieve true omnichannel engagement. Swoop’s channel-agnostic approach means your segments travel to where patients are.
Resources
DTC Audiences
MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”
Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
DTC Audiences
Activating Patients on Addressable TV Generates 1,500 New-to-Brand Starts for Type 2 Diabetes Drug
A pharmaceutical brand wanted to increase reach, doctor’s visits and drive prescription lift of its Type 2 diabetes drug nationally. Swoop built a privacy-safe segment of patients on the brand and its competitors. Targeted ads on linear addressable devices scaled across MVPDs, maximizing frequency to saturate the North American market.
