Swoop DTC Marketing Solutions

Empower patients to become active participants in their treatment journey.

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IDEAL PATIENT AUDIENCES
IDEAL PATIENT SEGMENTS
 

Exclusive, Privacy-Safe Patient Audiences That Are Higher in Quality and Drive Rx Lift

For too long, life sciences companies have been constrained by generic one-size-fits-all target segments that fail to consider a brand’s specific market definition and core therapeutic advantages.

SWOOP IS CHANGING ALL THIS
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…So that life science companies can educate patients about disease states and the therapies that could effectively treat their conditions…
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…as well as enable them to become active participants in their medical journey.
 

RWD+ML+AI = Rx Lift

Swoop defines and uncovers exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. The result? Greater performance over conventional targeting approaches.

 

Privacy-Safe

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Industry 1st

First consumer health data company to become a member of the NAI and have our own Privacy Board.

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100% NAI

As an engaged member, we assure 100% compliance with the NAI 2020 Code of Conduct Guidelines.

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All Conditions

Our segment-building methodology is approved for sensitive and non-sensitive conditions.

Industry 1st
Industry 1st

First consumer health data company to become a member of the NAI and have our own Privacy Board.

100 NAI
100% NAI

As an engaged member, we assure 100% compliance with the NAI 2020 Code of Conduct Guidelines.

All Conidtions
All Conditions

Our segment-building methodology is approved for sensitive and non-sensitive conditions.

 

Predictive Power in Action

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Predictive Power in Action

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Swoop audience quality was 72% higher than the second-best performing partner.

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Typical Client Results

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A top pharma client’s paid social campaign drove outperformed the historic CTR benchmark by 44% and with a 60% more efficient CPC.

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An addressable campaign led to increased audience quality metrics, including 1.8x more patients leading to a 34% increase in patient-driven diagnostic screening.

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After educating the right patients about a treatment for mitral regurgitation, Abbott gained a 13x return on marketing investment.

 

Privacy-Safe Target Segments of Ideal Patients

IDEAL PATIENT SEGMENTS
 

Uncover Patient Behaviors Through the Precision of AI and Social Determinants of Health Data (SDOH)

Traditional market segmentation starts with a relatively small number of demographic and lifestyle characteristics that slot consumers into the best fitting descriptor.

The result is an oversimplified view of healthcare consumer groups that creates potential mismatches by forcing a “best fit.”

Round

 

 

Incorporating SDOH data and activity-based intelligence increases patient audience granularity.

 

Incorporating SDOH data and activity-based intelligence increases patient audience granularity.

Round
Psychometric Factors

Determine how healthcare consumer populations cluster by demographics, attitudes, values and beliefs.
Decision-Making Approaches

Uncover consumer approaches, critical factors and dependencies for healthcare decision making.
Media Consumption Patterns

Discover healthcare consumer preferences for Programmatic Advertising, Social Media Marketing, Digital Marketing, Addressable TV, Linear TV and On-Demand Audio message deployment.
Message Receptiveness

Understand how brand promises, messaging and "beyond the pill" factors are perceived by healthcare consumers.
Consumer Experience

Learn the uptake levels and behavioral effects of differentiated consumer healthcare messaging.
Marketing Mix

Determine the blend of cross-channel activation including Programmatic Advertising, Social Media Marketing, Website Personalization, Search Engine Optimization, Addressable TV, Linear TV and On-Demand Audio.
 

Psychometric Factors

Determine how healthcare consumer populations cluster by demographics, attitudes, values and beliefs.

Decision-Making Approaches

Uncover consumer approaches, critical factors and dependencies for healthcare decision making.

Media Consumption Patterns

Discover healthcare consumer preferences for Programmatic Advertising, Social Media Marketing, Digital Marketing, Addressable TV, Linear TV and On-Demand Audio message deployment.

Message Receptiveness

Understand how brand promises, messaging and "beyond the pill" factors are perceived by healthcare consumers.

Consumer Experience

Learn the uptake levels and behavioral effects of differentiated consumer healthcare messaging.

Marketing Mix

Determine the blend of cross-channel activation including Programmatic Advertising, Social Media Marketing, Website Personalization, Search Engine Optimization, Addressable TV, Linear TV and On-Demand Audio.

 

Our SDOH Data Universe

Our SDOH Data Universe

Eco Stab
Economic Stability

Employment, Working Conditions, Income, Expenses, Spending, Debt

Wellness
Wellness

Nutrition, Hunger, Access to Healthy Options, Activity Level

Environment
Environment

Location, Housing, Transportation, Safety, Recreation, Walkability

community
Community

Integration, Support, Engagement, Discrimination, Stress

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Education

Literacy, Education Level, Language, Vocational Training

HealthCare
Health Care

Availability, Accessibility, Coverage, Quality of Care

Demographics
Demographics

Citizenship, Gender, Ethnicity, Faith, Age, Marriage, Children

Influence
Influence

Social Media, Web, Digital, Television, Ratio

 

Our ML and AI-Based System of Engagement Uncovers Cohorts of Patients Relevant to Your Brand

ML+AI+RWD = 65 billion anonymous consumer transactions and over 300 million unique de-identified patients

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Cluster Modeling

Considers all relevant pattern-of-life characteristics rather than a few pre-determined demographic traits.

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Dimensional Spatiality

Measures the distance from any point in a multi-dimensional space where population clusters form around an attribute.

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Commonality Extraction

We uncover natural population clusters and then extract commonalities.