Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Targeting Patients at All Phases of Their Health Journey with Predictive Audiences

  By: Katie Carr, EVP, Chief Revenue Officer,Swoop 

Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement

By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...

Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting,...

Conversational AI: Transforming Engagement in Pharma Marketing

Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...

Implementing Conversational AI for Always-on Engagement on Brand.com

Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...

Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com

New offering enables pharma brands to engage in 24/7, MLR-compliant near-human interaction with...

Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing

First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...