Artificial intelligence and machine learning have become the ultimate buzzwords in pharmaceutical marketing. In many instances, companies claim to ...

With recent media attention devoted to privacy breaches, protecting patient data has never been more important to the healthcare industry. Pharmaceutical companies are under pressure to build syste...

 

Gone are the days of relying solely on a primary care physician or specialist to recommend a therapy. Today’s patients are digitally empowered to take control of their diagnostic and treatment jo...