Company at the forefront of protecting patient privacy without sacrificing ability to improve health outcomes
CAMBRIDGE, Mass. - January 14, 2020 - Swoop, the company driving better patient outcomes through AI-generated digital audiences for the life sciences industry, announced today it has become the newest member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. As the first consumer health data- focused company to join the NAI, Swoop is now uniquely positioned to drive the conversation around the importance of patient privacy and how it is balanced by the power of advertising to improve patient outcomes.
“Our technology helps empower patients to obtain faster diagnosis, lower the cost of healthcare and shorten the path to potentially life-saving treatments,” said Swoop CEO and co-founder Ronald Elwell. “At the same time, protecting patient privacy is of utmost importance. Ever since the announcement of the NAI’s 2020 Code of Conduct, we’ve recognized an opportunity to be at the forefront of protecting privacy without sacrificing our ability to improve health outcomes.”
NAI is comprised of third-party digital advertising companies, with members committed to empowering consumers to make informed choices about the collection of data for the purposes of advertising. Their 2020 Code of Conduct includes extensive guidelines for using health-related data for the purposes of advertising, and Swoop is looking forward to helping the self-regulatory association continue to define its approach to a segment that is privacy-sensitive as well as has huge potential societal benefits.
“We are excited to welcome Swoop as our newest member,” said NAI President and CEO Leigh Freund. “As a member, Swoop’s expertise makes them well-positioned to inform the discussion around the intersection of health data usage and privacy. In addition, membership helps Swoop demonstrate their commitment to transparent and responsible data management practices as well as distinguishes the company from their competitors.”
Swoop empowers the world’s leading healthcare and life sciences organizations to better educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. Swoop’s HIPAA-certified and NAI-accredited system of engagement precisely engages ideal patient populations through cross-channel marketing strategies by utilizing granular-level longitudinal analytics, artificial intelligence and machine learning in conjunction with a real world data pool of over 300 million de-identified patients and a behavioral data stream of over 65 billion anonymous consumer transactions.
Founded in 2000, the not-for-profit Network Advertising Initiative (NAI) is the leading non-profit self-regulatory association comprised of third-party digital advertising companies and dedicated to responsible data collection and its use. Almost every Internet ad served in the United States involves the technology of one or more of the NAI’s hundreds of member companies, who provide the infrastructure for the Interest-Based Advertising that enables a thriving and diverse market of ad-supported free content and services. The NAI’s role is to help promote consumer privacy and trust in this market by creating and enforcing high standards for responsible data collection and use practices online and in mobile environments among its members. Additional information can be found at www.networkadvertising.org
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Driving optimal patient outcomes through RWD-based and AI-generated digital audiences for the pharmaceutical industry.