As healthcare marketing experiences pivotal changes, from increased privacy restrictions to differing consumer behavior, working with a reliable data provider is key to targeting, finding and engaging the right audiences.
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...
New offering enables pharma brands to engage in 24/7, MLR-compliant near-human interaction with...
First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...
By: Emilie Branch, Senior Content Manager, Swoop
What marketers forecast for next year’s priorities and leading trends.
Marketers take a more tactical approach to targeting audiences.
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
By: Emilie Branch, Senior Content Manager, Swoop