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Who is Swoop?
Swoop empowers the world’s leading healthcare and life sciences organizations to better educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.
What does Swoop do?
Our HIPAA-certified and NAI-accredited system of engagement uncovers ideal direct to consumer (DTC) and health care provider audiences for precise engagement via cross-channel marketing by utilizing granular-level longitudinal analytics, artificial intelligence and machine learning in conjunction with a real world data pool of over 300 million de-identified patients and a behavioral data stream of over 65 billion anonymous consumer signals.
How does Swoop differ from competitors?
Don't settle for typical agencies, data providers or technology firms that:
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Maintain inventory of generic “one size fits all” patient segments that are not regularly refreshed.
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Will only customize their segments at a very high cost.
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Have low audience quality and thus inferior performance.
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Refuse to measure audience quality prior to launch.
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Require companies to pay upfront prior to activating a segment.
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Utilize proprietary DSPs with inferior inventory.
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Are not a member of the NAI and thus do not commit to community governance when it comes to patient privacy. Merely adhering to HIPAA falls short.
Who are Swoop's clients?
Swoop works with 42 of the top 50 pharmaceutical brands and 18 of the top 20 healthcare agencies, thus far creating over 6,000 exclusive audience segments — the most of any company in the industry.
How can Swoop help me?
Swoop helps brand, social media, digital and advertising professionals from life sciences companies and agencies reach highly targeted anonymized patient audiences to drive awareness, increase conversion, prove value and increase the usage of their therapies, boosting adherence and thus higher patient lifetime value. In addition, our platform can identify the most influential HCPs with the highest propensity to become brand advocates. Swoop can help you uncover precision, privacy-safe target market segments that are higher in audience quality to drive increased script lift without the need for expensive upfront customizations or spend commitments.
What media activation formats does Swoop support?
Our channels include programmatic advertising, social media marketing, website personalization, addressable television, connected television and on-demand audio. Our media planning formats include linear television and broadcast radio. We can also activate HCPs at the point-of-care, in EHRs and while at congresses.
What are Swoop’s data sources?
Swoop utilizes Datavant and Epsilon as its primary suppliers of data and related services. Our primary data universe consists of 10 years of granular-level longitudinal profiles of more than 300 million unique de-identified patients, which covers 99% of all healthcare providers, 98% of all healthcare systems, 96% of all outpatient facilities, and 89% of all hospitals in the United States. We can also utilize over 65 billion anonymous consumer transactions representing over 3,100 consumer segments as well as data for more than 1.7 million HCPs, drawing on more than 500 million observed NPI exposures and engagements.
How often are Swoop's data sources refreshed?
Swoop's data sources are refreshed weekly, providing insight about the patient diagnostic and treatment journey to our clients in near real time.
Can Swoop incorporate other data sources when building an audience?
Yes, Swoop’s platform architecture easily allows us to curate, transform, integrate, and unify any disparate, unconnected or unstructured data source, as well as client first-party data, no matter the scale.
How does Swoop ensure privacy?
Swoop understands the importance of securing personal patient data, which is why privacy by design is embedded into our company architecture. As the first and only health data company to be a member of the NAI, Swoop meets all privacy demands in compliance with regulation and has undergone a full legal audit; we are also the only consumer healthcare data company with our own Privacy Board. Swoop’s segment-building methodology is approved for sensitive and non-sensitive conditions. We tokenize all Personal Health Information (PHI) and Personally Identifiable Information (PII) to ensure anonymity is always maintained.
How does Swoop create a patient audience?
Swoop has produced over 6,000 custom segments based on a range of specific criteria including diagnosis or a combination of diagnoses, adherence, re-engagement or conquesting and health history over any designated period of time. Segments can also be customized according to patient demographics, lifestyle and insurance. Unlike generic, off-the-shelf audiences, custom segments can be used to deploy highly relevant and resonate marketing campaigns that drive increased conversion, leading to higher script lift.
Can Swoop further segment my patient audience?
Yes, Swoop can microsegment audiences based on over 65 billion anonymized social determinants of health (SDOH) signals and extract commonality markers allowing for even more granular patient targeting, message and creative refinement, and channel optimization to reach and engage specific audience clusters and increase conversion and script lift.
How large is Swoop’s HCP universe?
We offer closed loop activation and reporting on more than 1.7M HCPs across all AMA specialties who can be targeted individually or at 50,000 point-of-care locations. HCPs include physicians, NPs, PAs, nurses, pharmacists, and more.
How are HCPs targeted?
HCPs can be targeted based on target list, specialty, payer data, formulary access, diagnostics and lab data, diagnosing and prescribing behavior (historic and weekly), J-Code, CPT, affiliations and more. We can layer HCP preferences such as content, channel and message in order to further personalize digital engagement.
How are HCPs activated?
Swoop offers the only DSP-agnostic HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Marketers can engage HCPs based on individual media, message and content preferences (display, video and contextual) and incorporate time-sensitive triggers using diagnosis and prescribing behavior.
We can also engage HCPs through social media (including key opinion leaders and influencers), point-of-care targeting (outreach on personal devices at 50,000+ locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice), congresses and meetings targeting (reach NPI-verified HCPs attending live medical congresses), with television planning and activation across addressable TV and connected TV/OTT, through email outreach with next best action and EHR targeting (integrated into 200+ EHR systems).
Does Swoop help identify HCP engagement preferences?
Yes, our proprietary data platform identifies target HCPs’ channel of choice, what type of message or call to action they’re most responsive to, as well as their content consumption patterns. Using this intelligence, Swoop helps our clients drive strategy, activate HCPs where and when they’re most likely to engage and measure strategic audience reach, frequency and engagement across channels.
What are typical client results?
In one instance, we delivered a 158:1 ROI and 120 new brand starts; we routinely help our clients achieve double-digit script lift, leading to millions of dollars in incremental patient lifetime value within months. By reaching targeted prescribers, brands can expect >3x the expected unique user sessions and page views per visit vs. traditional search and native.
How can I get ahead of my competition?
Our platform allows you to uncover the top practice locations where up to two specific ICD-10 codes have been logged at the highest volume over the last 12-months, as well as the top practices where your competitive brand scripts have been written at the highest deciles.
Swoop also allows you to score and target the most influential HCP influencers to serve as brand ambassadors using a proprietary system of insight driven by ML/AI and fueled by RWD. Client NPI or specialty lists are used as a baseline with HCP behavior analyzed according to five primary influential attributes including Social Influencers (i.e., Twitter footprint, digital body language and performance), Referral Influencers (i.e., HCP influence upstream from the prescribing NPI), Patient Influencers (i.e., number of patients treated and referred), Practice Influencers (i.e., primary and specialty care activities and key events) and Activity Influencers(i.e., Sunshine Act activities and attribution). Those who are deemed non-influential are removed from the list and replaced with other lookalike influencers.
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Activation
The act of motivating customers to benefit from products or services.
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Audience Quality (AQ)
A measure of disease prevalence among a target audience and a leading indicator of script lift that can be used as a near-term metric for advertising optimization.
-
Augmented Intelligence
A concept that utilizes Machine Learning (ML) and Artificial Intelligence (AI) in conjunction with a curated pool of unified data sets to enhance decision-making.
-
Cost Per Mille (CPM)
The cost a programmatic advertiser pays to reach 1,000 impressions.
-
Decision Science
A quantitative, interdisciplinary approach to analyzing decision-making and the psychology, individual background and thought processes that lead to outcomes.
-
Digital Body Language
Online activity or behavior that signals consumer intent as they navigate and interact with web pages, content or resources.
-
Direct-to-consumer (DTC) Advertising
Marketing and advertising pharmaceutical products directly to patient consumers as opposed to exclusively targeting HCPs.
-
HCP Audience
A target segment of HCPs that provide patients with information about diseases, available drugs and treatments, prescribing protocol, drug efficiency and drug side effects.
-
Healthcare Network
A group of physicians, hospitals and other HCPs that agree to provide medical services at pre-negotiated prices and rates.
-
HIPAA (The Health Insurance Portability and Accountability Act of 1996)Turn on screen reader support
A federal law that largely protects patient privacy and prevents the disclosure of health information without explicit patient consent or knowledge.
-
ICD-9
An ICD-9 is defined by a shorter code than an ICD-10 and conveys less specificity.
-
Integrated Delivery Network (IDN)
A formal system of HCPs and facilities that offer both health care services and health insurance plans to patients in a defined geographic area.
-
Key Opinion Leader (KOL)
A trusted, well-respected HCP with proven experience and expertise in a particular field who can influence others; these leaders commonly communicate through medical journals, advisory boards and conferences.
-
Medical Science Liaison (MSL)
A consulting HCP with extensive industry experience that establishes and maintains relationships with leading physicians, researchers, and clinicians at academic institutions, hospitals or practices.
-
Network Advertising Initiative (NAI)
A self-regulated nonprofit association of third-party digital advertisers who have pledged to enforce high standards of data collection and usage, as well as allow opt-out features to protect consumer privacy.
-
Patient Diagnostic and Treatment Journey
The entire sequence of events that a patient experiences within a given healthcare system or across providers, from scheduling an appointment and being diagnosed to receiving treatment for an illness or injury.
-
Personal Promotion
Engaging an HCP in person to provide disease interception and therapeutic intervention education.
-
Privacy Safe Architecture
Embedding privacy into operations via privacy-by-design and meeting HIPAA/NAI compliance requirements by concealing patient identity through tokenization.
-
Real World Evidence (RWE)
Evidence obtained from the analysis of real world data (RWD).
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Script Lift (Rx Lift)
An increase in the number of prescriptions filled.
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Social Footprint
An individual's discoverable social media trail — examples include photos uploaded to Instagram, checked in locations on Foursquare, posted or shared content on Facebook, Twitter or Pinterest and published videos on YouTube.
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System of Insight
A technology platform that facilitates gathering, organizing, transforming, consuming, and analyzing diverse sets of data with statistical modeling tools to detect patterns, report on past events, predict outcomes with a high degree of confidence, apply business rules and policies and provide actionable intelligence.
-
Tokenization
The process of turning an identifiable piece of data such as an account number into a random string of characters called a "token" that has no meaningful value if breached — tokens serve as a reference to the original data but conceal actual values.
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Addressable TV
The ability to display different ads to different households while they are viewing the same television content through cable, satellite and Internet Protocol television (IPTV) delivery systems and set-top boxes (STBs).
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Audience Segments
The process of dividing people into homogeneous groups using criteria such as product usage, demographics, psychographics, communication behaviors and media preferences thus enabling advertisers to create messaging that resonates with distinct customers.
-
Connected TV
A device that supports video streaming via an internet connection.
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Data management platform (DMP)
A data aggregation tool used for audience segmentation.
-
Demand-Side platform (DSP)
A platform used by advertisers to bid in real time for mobile, search and video advertising inventory from a publisher marketplace.
-
Digital Opinion Influencers (DOI)
An accredited figure in the health care community with an active and engaged following on social media.
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Endemic Site
A website that features an advertisement related to its primary content, such as a display ad for a diabetes medication that cycles on a website dedicated to diabetes management.
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Health Care Provider (HCP)
An individual with a specialized education who is directly engaged with the provision of health services such as disease diagnosis, care and treatment.
-
Healthcare System
An organization of people, institutions, and resources that deliver health services to patients.
-
ICD-10 (International Classification of Diseases, Tenth Revision)
A classification system used by US HCPs to code all diagnoses, symptoms and procedures recorded in conjunction with hospital care.
-
Ideal Patient Population
A cohort comprised of diagnosed and/or treated patients, undiagnosed or misdiagnosed patients, patients ready to switch therapies or patients about to progress or relapse that can benefit from medical intervention
-
Key Opinion Influencer (KOI)
An HCP with a broad online following who communicates health care information, often through social media channels.
-
Linear TV
Live television or programming that is viewed at a specific time on a designated channel.
-
National Provider Identifier (NPI)
A HIPAA administrative simplification standard in the form of a unique identification number for covered HCPs.
-
Patient Audiences
A target market segment used by DTC advertisers to communicate specific health care messaging.
-
Patient Segmentation
Aligns precise patient definitions with SDOH to create granular clusters of patients with similar attitudes, values and behaviors.
-
Primary Care Physician (PCP)
An HCP in family medicine, general internal medicine or general pediatrics who provides definitive care at the point of first contact and takes continued responsibility for the patient, including supplying references for specialty physicians.
-
Real World Data (RWD)
Data derived from a number of real world sources such as patient surveys, electronic health records (EHRs), claims and billing activities, product and disease registries or biometric monitoring devices.
-
Rising Star
HCPs that demonstrate the potential to become influencers.
-
SDOH (Social Determinants of Health)
The impact of socioeconomic factors on health, including access to healthcare and treatment outcomes.
-
Specialty Care Physician
An HCP, physician or medical practitioner who provides specialty care within an area of expertise such as cardiology, nutrition or behavioral health.
-
System of Engagement
A technology platform adopted by an organization to help facilitate and orchestrate the customer journey via personalized, seamless interactions across various touchpoints.
-
Activation
The act of motivating customers to benefit from products or services.
-
Addressable TV
The ability to display different ads to different households while they are viewing the same television content through cable, satellite and Internet Protocol television (IPTV) delivery systems and set-top boxes (STBs).
-
Audience Quality (AQ)
A measure of disease prevalence among a target audience and a leading indicator of script lift that can be used as a near-term metric for advertising optimization.
-
Audience Segments
The process of dividing people into homogeneous groups using criteria such as product usage, demographics, psychographics, communication behaviors and media preferences thus enabling advertisers to create messaging that resonates with distinct customers.
-
Augmented Intelligence
A concept that utilizes Machine Learning (ML) and Artificial Intelligence (AI) in conjunction with a curated pool of unified data sets to enhance decision-making.
-
Connected TV
A device that supports video streaming via an internet connection.
-
Cost Per Mille (CPM)
The cost a programmatic advertiser pays to reach 1,000 impressions.
-
Data management platform (DMP)
A data aggregation tool used for audience segmentation.
-
Decision Science
A quantitative, interdisciplinary approach to analyzing decision-making and the psychology, individual background and thought processes that lead to outcomes.
-
Demand-Side platform (DSP)
A platform used by advertisers to bid in real time for mobile, search and video advertising inventory from a publisher marketplace.
-
Digital Body Language
Online activity or behavior that signals consumer intent as they navigate and interact with web pages, content or resources.
-
Digital Opinion Influencers (DOI)
An accredited figure in the health care community with an active and engaged following on social media.
-
Direct-to-consumer (DTC) Advertising
Marketing and advertising pharmaceutical products directly to patient consumers as opposed to exclusively targeting HCPs.
-
Endemic Site
A website that features an advertisement related to its primary content, such as a display ad for a diabetes medication that cycles on a website dedicated to diabetes management.
-
HCP Audience
A target segment of HCPs that provide patients with information about diseases, available drugs and treatments, prescribing protocol, drug efficiency and drug side effects.
-
Health Care Provider (HCP)
An individual with a specialized education who is directly engaged with the provision of health services such as disease diagnosis, care and treatment.
-
Healthcare Network
A group of physicians, hospitals and other HCPs that agree to provide medical services at pre-negotiated prices and rates.
-
Healthcare System
An organization of people, institutions, and resources that deliver health services to patients.
-
HIPAA (The Health Insurance Portability and Accountability Act of 1996)Turn on screen reader support
A federal law that largely protects patient privacy and prevents the disclosure of health information without explicit patient consent or knowledge.
-
ICD-10 (International Classification of Diseases, Tenth Revision)
A classification system used by US HCPs to code all diagnoses, symptoms and procedures recorded in conjunction with hospital care.
-
ICD-9
An ICD-9 is defined by a shorter code than an ICD-10 and conveys less specificity.
-
Ideal Patient Population
A cohort comprised of diagnosed and/or treated patients, undiagnosed or misdiagnosed patients, patients ready to switch therapies or patients about to progress or relapse that can benefit from medical intervention
-
Integrated Delivery Network (IDN)
A formal system of HCPs and facilities that offer both health care services and health insurance plans to patients in a defined geographic area.
-
Key Opinion Influencer (KOI)
An HCP with a broad online following who communicates health care information, often through social media channels.
-
Key Opinion Leader (KOL)
A trusted, well-respected HCP with proven experience and expertise in a particular field who can influence others; these leaders commonly communicate through medical journals, advisory boards and conferences.
-
Linear TV
Live television or programming that is viewed at a specific time on a designated channel.
-
Medical Science Liaison (MSL)
A consulting HCP with extensive industry experience that establishes and maintains relationships with leading physicians, researchers, and clinicians at academic institutions, hospitals or practices.
-
National Provider Identifier (NPI)
A HIPAA administrative simplification standard in the form of a unique identification number for covered HCPs.
-
Network Advertising Initiative (NAI)
A self-regulated nonprofit association of third-party digital advertisers who have pledged to enforce high standards of data collection and usage, as well as allow opt-out features to protect consumer privacy.
-
Patient Audiences
A target market segment used by DTC advertisers to communicate specific health care messaging.
-
Patient Segmentation
Aligns precise patient definitions with SDOH to create granular clusters of patients with similar attitudes, values and behaviors.
-
Patient Diagnostic and Treatment Journey
The entire sequence of events that a patient experiences within a given healthcare system or across providers, from scheduling an appointment and being diagnosed to receiving treatment for an illness or injury.
-
Personal Promotion
Engaging an HCP in person to provide disease interception and therapeutic intervention education.
-
Primary Care Physician (PCP)
An HCP in family medicine, general internal medicine or general pediatrics who provides definitive care at the point of first contact and takes continued responsibility for the patient, including supplying references for specialty physicians.
-
Privacy Safe Architecture
Embedding privacy into operations via privacy-by-design and meeting HIPAA/NAI compliance requirements by concealing patient identity through tokenization.
-
Real World Data (RWD)
Data derived from a number of real world sources such as patient surveys, electronic health records (EHRs), claims and billing activities, product and disease registries or biometric monitoring devices.
-
Real World Evidence (RWE)
Evidence obtained from the analysis of real world data (RWD).
-
Rising Star
HCPs that demonstrate the potential to become influencers.
-
Script Lift (Rx Lift)
An increase in the number of prescriptions filled.
-
SDOH (Social Determinants of Health)
The impact of socioeconomic factors on health, including access to healthcare and treatment outcomes.
-
Social Footprint
An individual's discoverable social media trail — examples include photos uploaded to Instagram, checked in locations on Foursquare, posted or shared content on Facebook, Twitter or Pinterest and published videos on YouTube.
-
Specialty Care Physician
An HCP, physician or medical practitioner who provides specialty care within an area of expertise such as cardiology, nutrition or behavioral health.
-
System of Engagement
A technology platform adopted by an organization to help facilitate and orchestrate the customer journey via personalized, seamless interactions across various touchpoints.
-
System of Insight
A technology platform that facilitates gathering, organizing, transforming, consuming, and analyzing diverse sets of data with statistical modeling tools to detect patterns, report on past events, predict outcomes with a high degree of confidence, apply business rules and policies and provide actionable intelligence.
-
Tokenization
The process of turning an identifiable piece of data such as an account number into a random string of characters called a "token" that has no meaningful value if breached — tokens serve as a reference to the original data but conceal actual values.