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The act of motivating customers to benefit from products or services.

A measure of disease prevalence among a target audience and a leading indicator of script lift that can be used as a near-term metric for advertising optimization.

A concept that utilizes Machine Learning (ML) and Artificial Intelligence (AI) in conjunction with a curated pool of unified data sets to enhance decision-making.

The cost a programmatic advertiser pays to reach 1,000 impressions.

A quantitative, interdisciplinary approach to analyzing decision-making and the psychology, individual background and thought processes that lead to outcomes.

Online activity or behavior that signals consumer intent as they navigate and interact with web pages, content or resources.

Marketing and advertising pharmaceutical products directly to patient consumers as opposed to exclusively targeting HCPs.

A target segment of HCPs that provide patients with information about diseases, available drugs and treatments, prescribing protocol, drug efficiency and drug side effects.

A group of physicians, hospitals and other HCPs that agree to provide medical services at pre-negotiated prices and rates.

A federal law that largely protects patient privacy and prevents the disclosure of health information without explicit patient consent or knowledge.

An ICD-9 is defined by a shorter code than an ICD-10 and conveys less specificity.

A formal system of HCPs and facilities that offer both health care services and health insurance plans to patients in a defined geographic area.

A trusted, well-respected HCP with proven experience and expertise in a particular field who can influence others; these leaders commonly communicate through medical journals, advisory boards and conferences.

A consulting HCP with extensive industry experience that establishes and maintains relationships with leading physicians, researchers, and clinicians at academic institutions, hospitals or practices.

A self-regulated nonprofit association of third-party digital advertisers who have pledged to enforce high standards of data collection and usage, as well as allow opt-out features to protect consumer privacy.

The entire sequence of events that a patient experiences within a given healthcare system or across providers, from scheduling an appointment and being diagnosed to receiving treatment for an illness or injury.

Engaging an HCP in person to provide disease interception and therapeutic intervention education.

Embedding privacy into operations via privacy-by-design and meeting HIPAA/NAI compliance requirements by concealing patient identity through tokenization.

Evidence obtained from the analysis of real world data (RWD).

An increase in the number of prescriptions filled.

An individual's discoverable social media trail — examples include photos uploaded to Instagram, checked in locations on Foursquare, posted or shared content on Facebook, Twitter or Pinterest and published videos on YouTube.

A technology platform that facilitates gathering, organizing, transforming, consuming, and analyzing diverse sets of data with statistical modeling tools to detect patterns, report on past events, predict outcomes with a high degree of confidence, apply business rules and policies and provide actionable intelligence.

The process of turning an identifiable piece of data such as an account number into a random string of characters called a "token" that has no meaningful value if breached — tokens serve as a reference to the original data but conceal actual values.

The ability to display different ads to different households while they are viewing the same television content through cable, satellite and Internet Protocol television (IPTV) delivery systems and set-top boxes (STBs).

The process of dividing people into homogeneous groups using criteria such as product usage, demographics, psychographics, communication behaviors and media preferences thus enabling advertisers to create messaging that resonates with distinct customers.

A device that supports video streaming via an internet connection.

A data aggregation tool used for audience segmentation.

A platform used by advertisers to bid in real time for mobile, search and video advertising inventory from a publisher marketplace.

An accredited figure in the health care community with an active and engaged following on social media.

A website that features an advertisement related to its primary content, such as a display ad for a diabetes medication that cycles on a website dedicated to diabetes management.

An individual with a specialized education who is directly engaged with the provision of health services such as disease diagnosis, care and treatment.

An organization of people, institutions, and resources that deliver health services to patients.

A classification system used by US HCPs to code all diagnoses, symptoms and procedures recorded in conjunction with hospital care.

A cohort comprised of diagnosed and/or treated patients, undiagnosed or misdiagnosed patients, patients ready to switch therapies or patients about to progress or relapse that can benefit from medical intervention

An HCP with a broad online following who communicates health care information, often through social media channels.

Live television or programming that is viewed at a specific time on a designated channel.

A HIPAA administrative simplification standard in the form of a unique identification number for covered HCPs.

A target market segment used by DTC advertisers to communicate specific health care messaging.

Aligns precise patient definitions with SDOH to create granular clusters of patients with similar attitudes, values and behaviors.

An HCP in family medicine, general internal medicine or general pediatrics who provides definitive care at the point of first contact and takes continued responsibility for the patient, including supplying references for specialty physicians.

Data derived from a number of real world sources such as patient surveys, electronic health records (EHRs), claims and billing activities, product and disease registries or biometric monitoring devices.

HCPs that demonstrate the potential to become influencers.

The impact of socioeconomic factors on health, including access to healthcare and treatment outcomes.

An HCP, physician or medical practitioner who provides specialty care within an area of expertise such as cardiology, nutrition or behavioral health.

A technology platform adopted by an organization to help facilitate and orchestrate the customer journey via personalized, seamless interactions across various touchpoints.