Typical NPI target lists built from prescribing or specialty data treat all HCPs equally.
Swoop HCP Marketing Solutions:
It's Time to Re-Imagine Your HCP Advertising
A Better Way to Engage Healthcare Providers
For too long, life sciences companies have been constrained by the marketplace’s antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting.
Conventional Targeting Ignores HCP Engagement Preferences
Signals that uncover an HCP’s preferred means of engagement are never considered.
Real-time HCP behavior to drive next best action is missed.
THE RESULT IS SUBOPTIMAL ENGAGEMENT WITH YOUR CURRENT AND POTENTIAL BRAND ADVOCATES.
Re-Imagine Your HCP Advertising
What are the content consumption patterns of my HCPs? |
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Swoop Uncovers and Activates HCPs Based on Preference and Behavior
Swoop Uncovers and Activates HCPs Based on Preference and Behavior
Target HCPs Through Their Channel of Choice and While Taking Specific Actions
Programmatic Activation
Social Media Engagement
Television Planning and Activation
Email Outreach
Point-of-Care Targeting
EHR Targeting
Congresses and Meetings Targeting
Programmatic Activation
DSP-agnostic, Swoop offers the only self-serve HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Engage HCPs based on content, message and channel affinity, and incorporate time-sensitive triggers via diagnosis and prescribing behavior.
Social Media Engagement
Apply the same ideal HCP audience used for programmatic activation to social media and engage verified HCPs, including key opinion leaders and influencers, on the most popular networks.
Television Planning and Activation
The first HCP TV advertising solution scaled across addressable TV and connected TV/OTT. Apply the same audience used in digital channels for TV planning and activation to optimize reach and frequency.
Email Outreach
Engage HCPs with an affinity for email with dedicated, branded communications right to their inbox. Trigger next best action based on email engagement.
Point-of-Care Targeting
Target HCPs on their personal devices at point-of-care locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice and better engage with no-see HCPs. Incorporate time-sensitive triggers based on diagnosis and prescribing behavior.
EHR Targeting
Message HCPs inside of leading EHRs during the clinical workflow and activate next best message in next best channel based on EHR exposure. Integrate into 200+ EHR systems through app modules like DxWeb and at the institution level.
Congresses and Meetings Targeting
Reach NPI-verified HCPs attending live medical congresses and meetings on-site and at associated hotels. Access HCP targets who previously attended conferences.
Programmatic Activation
Programmatic Activation
DSP-agnostic, Swoop offers the only self-serve HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Engage HCPs based on content, message and channel affinity, and incorporate time-sensitive triggers via diagnosis and prescribing behavior.
Social Media Engagement
Social Media Engagement
Apply the same ideal HCP audience used for programmatic activation to social media and engage verified HCPs, including key opinion leaders and influencers, on the most popular networks.
Television Planning and Activation
Television Planning and Activation
The first HCP TV advertising solution scaled across addressable TV and connected TV/OTT. Apply the same audience used in digital channels for TV planning and activation to optimize reach and frequency.
Email Outreach
Email Outreach
Engage HCPs with an affinity for email with dedicated, branded communications right to their inbox. Trigger next best action based on email engagement.
Point-of-Care Targeting
Point-of-Care Targeting
Target HCPs on their personal devices at point-of-care locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice and better engage with no-see HCPs. Incorporate time-sensitive triggers based on diagnosis and prescribing behavior.
EHR Targeting
EHR Targeting
Message HCPs inside of leading EHRs during the clinical workflow and activate next best message in next best channel based on EHR exposure. Integrate into 200+ EHR systems through app modules like DxWeb and at the institution level.
Congresses and Meetings Targeting
Congresses and Meetings Targeting
Reach NPI-verified HCPs attending live medical congresses and meetings on-site and at associated hotels. Access HCP targets who previously attended conferences.
Programmatic Activation
Social Media Engagement
Television Planning and Activation
Email Outreach
Point-of-Care Targeting
EHR Targeting
Congresses and Meetings Targeting
Programmatic Activation
DSP-agnostic, Swoop offers the only self-serve HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Engage HCPs based on content, message and channel affinity, and incorporate time-sensitive triggers via diagnosis and prescribing behavior.
Social Media Engagement
Apply the same ideal HCP audience used for programmatic activation to social media and engage verified HCPs, including key opinion leaders and influencers, on the most popular networks.
Television Planning and Activation
The first HCP TV advertising solution scaled across addressable TV and connected TV/OTT. Apply the same audience used in digital channels for TV planning and activation to optimize reach and frequency.
Email Outreach
Engage HCPs with an affinity for email with dedicated, branded communications right to their inbox. Trigger next best action based on email engagement.
Point-of-Care Targeting
Target HCPs on their personal devices at point-of-care locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice and better engage with no-see HCPs. Incorporate time-sensitive triggers based on diagnosis and prescribing behavior.
EHR Targeting
Message HCPs inside of leading EHRs during the clinical workflow and activate next best message in next best channel based on EHR exposure. Integrate into 200+ EHR systems through app modules like DxWeb and at the institution level.
Congresses and Meetings Targeting
Reach NPI-verified HCPs attending live medical congresses and meetings on-site and at associated hotels. Access HCP targets who previously attended conferences.
Programmatic Activation
Programmatic Activation
DSP-agnostic, Swoop offers the only self-serve HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Engage HCPs based on content, message and channel affinity, and incorporate time-sensitive triggers via diagnosis and prescribing behavior.
Social Media Engagement
Social Media Engagement
Apply the same ideal HCP audience used for programmatic activation to social media and engage verified HCPs, including key opinion leaders and influencers, on the most popular networks.
Television Planning and Activation
Television Planning and Activation
The first HCP TV advertising solution scaled across addressable TV and connected TV/OTT. Apply the same audience used in digital channels for TV planning and activation to optimize reach and frequency.
Email Outreach
Email Outreach
Engage HCPs with an affinity for email with dedicated, branded communications right to their inbox. Trigger next best action based on email engagement.
Point-of-Care Targeting
Point-of-Care Targeting
Target HCPs on their personal devices at point-of-care locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice and better engage with no-see HCPs. Incorporate time-sensitive triggers based on diagnosis and prescribing behavior.
EHR Targeting
EHR Targeting
Message HCPs inside of leading EHRs during the clinical workflow and activate next best message in next best channel based on EHR exposure. Integrate into 200+ EHR systems through app modules like DxWeb and at the institution level.
Congresses and Meetings Targeting
Congresses and Meetings Targeting
Reach NPI-verified HCPs attending live medical congresses and meetings on-site and at associated hotels. Access HCP targets who previously attended conferences.
Personalized Omnichannel Engagement Aligned to Brand Need

Drive brand awareness and education

Engage with no-see physicians

Overcome formulary access barriers

Cut through a crowded marketplace

Target competitive script writers

Challenge impacting upstream decisions

Integrate with EMRs for next best action
Typical Results
$21M
Swoop delivered $21M in incremental lifetime patient value for a leading infectious disease therapy by targeting physicians with preferred messaging, a 110:1 ROI.
$7M
Swoop delivered $7M in incremental lifetime patient value for a leading multiple sclerosis therapy by targeting physicians while at the point of care, a 98:1 ROI.
$6M
Swoop delivered $6M in incremental lifetime patient value for a leading rheumatoid arthritis therapy by targeting physicians who were organically consuming preferred content, a 94:1 ROI.
37%
Swoop drove 37% script lift for a leading plaque psoriasis therapy by targeting physicians who were organically consuming preferred content, a 100:1 ROI.
33%
Swoop drove 33% script lift for a leading melanoma therapy by delivering targeting messaging to physicians who were organically consuming preferred content, a 35:1 ROI.
31%
Swoop drove 31% script lift for a leading breast cancer therapy by through a trigger-based program that engaged HCPs ordering genetic testing, a 17:1 ROI.
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Apply Swoop Throughout the Marketing Journey
Plan
Drive strategy and develop creative based on target HCP message, content and channel affinity.
Activate
Activate HCPs in their preferred channels with the content they are most likely to engage with at the ideal moment.
Measure
Measure strategic audience reach, frequency and engagement across channels to optimize future campaigns.
Swoop Creates Value By:
Understanding HCP Preferences
By uncovering content consumption patterns and the creative they are most likely to engage with.
Providing Exclusive HCP Segments
Based on client’s market definitions, strategies and goals, rather than treating all HCPs equally.
Optimizing HCP Engagement
Determined by preferred channel and behavior including while at the point-of-care and in the EHR.