Swoop HCP Marketing Solutions:

It's Time to Re-Imagine Your HCP Advertising

A Better Way to Engage Healthcare Providers

For too long, life sciences companies have been constrained by the marketplace’s antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting.

 

Conventional Targeting Ignores HCP Engagement Preferences

warning icon-1

Typical NPI target lists built from prescribing or specialty data treat all HCPs equally.

singals

Signals that uncover an HCP’s preferred means of engagement are never considered.

help-question-network

Real-time HCP behavior to drive next best action is missed.

THE RESULT IS SUBOPTIMAL ENGAGEMENT WITH YOUR CURRENT AND POTENTIAL BRAND ADVOCATES.
 

Re-Imagine Your HCP Advertising

Outside of Traditional One-Size-Fits-All Approaches

 

Pattern2

What are the content consumption patterns of my HCPs?

  

pattern-1What kind of creative and calls to action are they most likely to engage with?

 

channelsIn what channels do my HCPs prefer to receive information and where are they?

 

 

The Swoop System of Engagement

Overview

 
Swoop Uncovers and Activates HCPs Based on Preference and Behavior

Any graphic_white

Any graphic_white-2

 

 
Swoop Uncovers and Activates HCPs Based on Preference and Behavior
 

Target HCPs Through Their Channel of Choice and While Taking Specific Actions

grey-plan prgrammatic_icon

Programmatic Activation

social_grey social_icon

Social Media Engagement

tv_grey tv_icon

Television Planning and Activation

email_grey email_icon

Email Outreach

point-of-care_grey point-of-care_icon

Point-of-Care Targeting

EMRs_grey EMRs_icon

EHR Targeting

congresses_grey congresses_icon

Congresses and Meetings Targeting

grey-plan prgrammatic_icon

Programmatic Activation

Programmatic Activation

DSP-agnostic, Swoop offers the only self-serve HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Engage HCPs based on content, message and channel affinity, and incorporate time-sensitive triggers based on diagnosis and prescribing behavior.

social_grey social_icon

Social Media Engagement

Social Media Engagement

Apply the same ideal HCP audience used for programmatic activation to social media and engage verified HCPs, including key opinion leaders and influencers, on the most popular networks.

tv_grey tv_icon

Television Planning and Activation

Television Planning and Activation

The first HCP TV advertising solution scaled across addressable TV and connected TV/OTT. Apply the same audience used in digital channels for TV planning and activation to optimize reach and frequency.

email_grey email_icon

Email Outreach

Email Outreach

Engage HCPs with an affinity for email with dedicated, branded communications right to their inbox. Trigger next best action based on email engagement.

point-of-care_grey point-of-care_icon

Point-of-Care Targeting

Point-of-Care Targeting

Target HCPs on their personal devices at point-of-care locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice and better engage with no-see HCPs. Incorporate time-sensitive triggers based on diagnosis and prescribing behavior.

EMRs_grey EMRs_icon

EHR Targeting

EHR Targeting

Message HCPs inside of leading EHRs during the clinical workflow and activate next best message in next best channel based on EHR exposure. Integrate into 200+ EHR systems through app modules like DxWeb and at the institution level.

congresses_grey congresses_icon

Congresses and Meetings Targeting

Congresses and Meetings Targeting

Reach NPI-verified HCPs attending live medical congresses and meetings on-site and at associated hotels. Access HCP targets who previously attended conferences.

 

Personalized Omnichannel Engagement Aligned to Brand Need

Drive
Drive brand awareness and education
Engage
Engage with no-see physicians
Overcome
Overcome formulary access barriers
Cut
Cut through a crowded marketplace
Target-1
Target competitive script writers
Challenge
Challenge impacting upstream decisions
Integrate
Integrate with EMRs for next best action
 

Typical Results

$21M

Swoop delivered $21M in incremental lifetime patient value for a leading infectious disease therapy by targeting physicians with preferred messaging, a 110:1 ROI.

 

$7M

Swoop delivered $7M in incremental lifetime patient value for a leading multiple sclerosis therapy by targeting physicians while at the point of care, a 98:1 ROI.

 

$6M

Swoop delivered $6M in incremental lifetime patient value for a leading rheumatoid arthritis therapy by targeting physicians who were organically consuming preferred content, a 94:1 ROI.

 

37%

Swoop drove 37% script lift for a leading plaque psoriasis therapy by targeting physicians who were organically consuming preferred content, a 100:1 ROI.

 

33%

Swoop drove 33% script lift for a leading melanoma therapy by delivering targeting messaging to physicians who were organically consuming preferred content, a 35:1 ROI.

 

31%

Swoop drove 31% script lift for a leading breast cancer therapy by through a trigger-based program that engaged HCPs ordering genetic testing, a 17:1 ROI.

$0 M

Swoop delivered $21M in incremental lifetime patient value for a leading infectious disease therapy by targeting physicians with preferred messaging, a 110:1 ROI.

$0 M

Swoop delivered $7M in incremental lifetime patient value for a leading multiple sclerosis therapy by targeting physicians while at the point of care, a 98:1 ROI.

$0 M

Swoop delivered $6M in incremental lifetime patient value for a leading rheumatoid arthritis therapy by targeting physicians who were organically consuming preferred content, a 94:1 ROI.

0%

Swoop drove 37% script lift for a leading plaque psoriasis therapy by targeting physicians who were organically consuming preferred content, a 100:1 ROI.

0%

Swoop drove 33% script lift for a leading melanoma therapy by delivering targeting messaging to physicians who were organically consuming preferred content, a 35:1 ROI.

0%

Swoop drove 31% script lift for a leading breast cancer therapy by through a trigger-based program that engaged HCPs ordering genetic testing, a 17:1 ROI.
 

Apply Swoop Throughout the Marketing Journey

planPlan

Drive strategy and develop creative based on target HCP message, content and channel affinity.

line-01
activateActivate

Activate HCPs in their preferred channels with the content they are most likely to engage with at the ideal moment.

line-01
MeasureMeasure

Measure strategic audience reach, frequency and engagement across channels to optimize future campaigns.

 

Swoop Creates Value By:

understanding-1
Understanding HCP Preferences

By uncovering content consumption patterns and the creative they are most likely to engage with.

-workflow-gantt-chart-3
Providing Exclusive HCP Segments

Based on client’s market definitions, strategies and goals, rather than treating all HCPs equally.

optimizing
Optimizing HCP Engagement

Determined by preferred channel and behavior including while at the point of care and in the EHR.