Reimagining HCP Marketing to Help Brands Realize Their Omnichannel Potential

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A Better Way to Engage HCPs for True Omnichannel Success

Traditional HCP advertising is limited by one-size-fits-all targeting, ignores patients, and uses fragmented data sources that fail to produce strategic actionable insights. Only Swoop enables marketers to understand providers' unique needs and behaviors, along with their associated patient populations, to create meaningful targeted messaging while predicting key health milestones to reach them at critical moments in the patient’s care journey.

 

 

Introducing Swoop's HCP Pro Suite: NPI Pro and PLD Pro

Address the complexities of omnichannel marketing with an AI-driven approach that goes beyond traditional NPI-targeting with NPI Pro and reporting solutions with PLD Pro.

Identify the most valuable HCPs to reach key objectives
Compliantly anticipate patients’ needs before they arise
Target HCPs with coordinated messaging across channels
Seamlessly convert fragmented data into actionable insights

 

 

Insights That Tie Back to Actual Value for Brands

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Brand Index

Score HCPs based on their overall value to your brand to optimize targeting the right HCPs at the right time

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Influence Model

Measure industry influence based on social, publishing, open payments, clinical studies, and referral patterns

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Patients in Practice

Calculate patient volume based on specific definitions to prioritize HCPs treating ideal populations

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Specialty Inference

Identify PCPs, GPs, NPs, PAs, and other HCPs who behave like specialists based on their clinical patterns

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Digital Behavior

Understand the message and channels your HCPs are most engaged with to optimize strategy

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Treatment Adoption

Find early adopters based on 15 years of data, focusing spend on the right HCPs at the right time

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Payor and Access Mix

Asses approval and rejection rates, as well as top payor channels, to drive formulary targeting strategies

 

NPI Pro: Revolutionize the Traditional NPI List by Segmenting HCPs Based on Their Value to the Brand

noun-network-5572641-1C8ECEScore and Segment NPI Lists into Cohorts

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noun-channel-expansion-6751005-1C8ECEAugment Each Cohort with Additional Highly Relevant HCPs

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noun-journey-6985690-1C8ECEOptimize Ad Frequency and Copy Based on Each HCP’s Unique Patient Care Journey

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noun-join-2916887-1C8ECECoordinate DTC Targeting Based on Patients Seeing and Likely to See an HCP in a Cohort

 

PLD Pro: Utilize ML/AI to Provide Granular Insights for HCP Omnichannel Strategies

Generate detailed reports about target NPIs beyond clicks and impressions
Uncover insights like HCP pull-through and insurance approval rates
Tailor digital and field communication to meet provider needs

PLD Pro

 

Predictive Audiences: Anticipate Tomorrow's Target Today

While traditional targeting focuses on past events, Swoop utilizes advanced technology to predict likely future moments in the diagnosis and treatment journey including when patients are likely to become non-adherent, allowing healthcare marketers to proactively engage DTC and HCP audiences before a clinical decision is made.

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One Audience. All Channels.

Swoop’s platform agnostic approach achieves data consistency and ensures seamless activation across all of your targeted audiences’ preferred channels, unifying fragmented ecosystems and converging HCP and DTC messaging within your programmatic, social, TV, audio, and electronic health record (EHR) media mix.

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True Omnichannel

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Consistent Data

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Enhance Decision Making

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Improve Customer Experience

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Efficient Resource Allocation

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True Omnichannel

True Omnichannel

Provide a cohesive and integrated view of the customer journey, enabling more efficient and coordinated marketing efforts that improve conversion and drive Rx lift.

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Consistent Data

Consistent Data

Use the same high-quality data cross all initiatives including programmatic; social media; EHR; audio; and data-driven linear, addressable, and connected television.

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Enhance Decision Making

Enhance Decision Making

Empower healthcare marketers to make informed decisions based on unified data that optimizes campaign strategy, patient outcomes and commercial impact.

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Improve Customer Experience

Improve Customer Experience

Deliver consistent messaging across all touchpoints throughout the customer journey, from pre-diagnosis, to on-treatment, and adherence, maximizing lifetime patient value.

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Efficient Resource Allocation

Efficient Resource Allocation

Streamline marketing efforts, reducing redundancies, waste, and customer messaging fatigue for more impactful engagement.

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A Best-in-Class Programmatic Partnership

While our platform agnostic approach offers flexibility, we're proud to highlight our strategic partnership with The Trade Desk (TTD), allowing healthcare marketers to more efficiently activate HCP and DTC audiences in the same programmatic platform. By integrating Swoop's unparralleled audience targeting with The Trade Desk's best-in-class programmatic capabilities, healthcare advertisers can access premium inventory across channels, optimize campaigns in real-time, and ensure compliance with healthcare regulations.

 

Swoop Agents: Improve HCP Engagement While Driving Powerful 1st Party Data

Swoop Agents use the power of conversational AI to uncover unprecedented real-time voice-of-the-customer insights to power your future omnichannel strategy. Go beyond a search and scroll website experience to 24/7/365 ask and answer while generating privacy-compliant data from HCP audience engagement.

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Typical Results

$21M

Swoop delivered $21M in incremental lifetime patient value for a leading infectious disease therapy by targeting physicians with preferred messaging, a 110:1 ROI.

 

$7M

Swoop delivered $7M in incremental lifetime patient value for a leading multiple sclerosis therapy by targeting physicians while at the point of care, a 98:1 ROI.

 

$6M

Swoop delivered $6M in incremental lifetime patient value for a leading rheumatoid arthritis therapy by targeting physicians who were organically consuming preferred content, a 94:1 ROI.

 

37%

Swoop drove 37% script lift for a leading plaque psoriasis therapy by targeting physicians who were organically consuming preferred content, a 100:1 ROI.

 

33%

Swoop drove 33% script lift for a leading melanoma therapy by delivering targeting messaging to physicians who were organically consuming preferred content, a 35:1 ROI.

 

31%

Swoop drove 31% script lift for a leading breast cancer therapy by through a trigger-based program that engaged HCPs ordering genetic testing, a 17:1 ROI.

$0 M

Swoop delivered $21M in incremental lifetime patient value for a leading infectious disease therapy by targeting physicians with preferred messaging, a 110:1 ROI.

$0 M

Swoop delivered $7M in incremental lifetime patient value for a leading multiple sclerosis therapy by targeting physicians while at the point of care, a 98:1 ROI.

$0 M

Swoop delivered $6M in incremental lifetime patient value for a leading rheumatoid arthritis therapy by targeting physicians who were organically consuming preferred content, a 94:1 ROI.

0%

Swoop drove 37% script lift for a leading plaque psoriasis therapy by targeting physicians who were organically consuming preferred content, a 100:1 ROI.

0%

Swoop drove 33% script lift for a leading melanoma therapy by delivering targeting messaging to physicians who were organically consuming preferred content, a 35:1 ROI.

0%

Swoop drove 31% script lift for a leading breast cancer therapy by through a trigger-based program that engaged HCPs ordering genetic testing, a 17:1 ROI.

Ready to Transform Your Healthcare Provider Marketing?

Connect with Swoop today to learn more and demo our pharmaceutical and life sciences marketing solutions.

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