Typical NPI target lists are built from prescribing or self-reported specialty data.
Swoop HCP Marketing Solutions
It's time to re-imagine your HCP advertising.
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Reach Your HCPs Beyond Specialities and Demographics
A turnkey managed service with ad inventory unique to Swoop to engage HCPs by NPIs across endemic sites.
ACTIVATE
1:1 NPI targeting across authenticated logged-in sites via any device using your NPI list or an exclusive build using deterministic matching to our data pool of 1.6M HCPs with no look-alike modeling.
PLACEMENT
We utilize the leading cross-channel platforms to provide superior inventory, timeslots and duration. There's no need for specialized DSPs and their limited activation capabilities.

REPORTING
We include granular reporting by NPI, time stamp, impression, click through and device, as well as robust engagement reports for personal promotions.
For too long, life sciences companies have been constrained by antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting
Conventional HCP Targeting Cannot Uncover Opinion Influencers
Propensity signals that uncover HCPs most beneficial to a brand are never considered.
The effect HCPs have on the behaviors of other HCPs is overlooked.
THE RESULT IS SUBOPTIMAL ENGAGEMENT WITH YOUR CURRENT AND POTENTIAL BRAND ADVOCATES
$1 Spent on Influencer Marketing Results in Approximately $6.50 in Lift*
HCP Influencer Marketing Represents a Massive Opportunity
0%
of US healthcare providers maintain a professional presence on social media (NIH).
0%
of Americans have taken an action related to their health as a result of information on social media (American Osteopathic Association).
0%
of physicians believe social media influences their treatment decisions (ZS Associates).
Re-Imagine Your HCP Advertising
Outside of the Traditional Prescriber-Based List
Who are the most influential healthcare providers in your therapeutic area? |
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Re-Imagine Your HCP Advertising
Outside of the Traditional Prescriber-Based List
Who are the most influential HCPs in your therapeutic area? |
Swoop Uncovers and Activates HCPs with The Highest Propensity to Be Your Brand Ambassadors
Utilizing Your NPI List, We Analyze The Social Footprint And Influencer Body Language of Your HCPs

Re-Imagine Your HCP Advertising
Our Proprietary SOAR Score Derives An Initial Cohort of Your Target HCPs

Our Proprietary SOAR Score Derives An Initial Cohort of Your Target HCPs
Hospitals and Integrated Delivery Network Affiliation

Hospitals and Integrated Delivery Network Affiliation

Practice Affiliations of High Prescribers

Practice Affiliations of High Prescribers

Swoop's Proprietary HCP Offerings
NPI Opinion Influencers
Identify HCPs in your therapeutic area based on their social, online, referral and patient activity.
NPI Expansion Through Related Affiliations
Use your top prescribing HCPs to target other HCPs in their practice with a high propensity to convert.
NPI Targeting at the Hospital or IDN Level
Target all HCPs at any affiliation level such as hospital system or integrated delivery network.
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Advantages of Swoop NPI
1:1 NPI UTILIZING ANY DSPNo need for specialized platforms Access to the highest quality inventory Access to the best ATV/CTV inventory that is held exclusively by the provider platforms Access to 1 to 1 targeting on social media channels (reporting requires tracking pixel) |
EXCLUSIVE NPI AUDIENCENPI Opinion Influencers NPI expansion to Practice Affiliations NPI targeting and reporting at the Hospital and IDN level |
Advantages of Swoop NPI
1:1 NPI UTILIZING ANY DSP
No need for specialized platforms
Access to the highest quality inventory
Access to the best ATV/CTV inventory that is held exclusively by the provider platforms
Access to 1 to 1 targeting on social media channels (reporting requires tracking pixel)
EXCLUSIVE NPI AUDIENCE
NPI Opinion Influencers
NPI expansion to Practice Affiliations
NPI targeting and reporting at the Hospital and IDN level