Swoop HCP Marketing Solutions

It's time to re-imagine your HCP advertising.

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HCP AUDIENCES
HCP INFLUENCERS
 

A Better Way to Engage Healthcare Providers

 

Reach Your HCPs Beyond Specialities and Demographics

A turnkey managed service with ad inventory unique to Swoop to engage HCPs by NPIs across endemic sites.

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ACTIVATE

1:1 NPI targeting across authenticated logged-in sites via any device using your NPI list or an exclusive build using deterministic matching to our data pool of 1.6M HCPs with no look-alike modeling.

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PLACEMENT

We utilize the leading cross-channel platforms to provide superior inventory, timeslots and duration. There's no need for specialized DSPs and their limited activation capabilities.

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REPORTING

We include granular reporting by NPI, time stamp, impression, click through and device, as well as robust engagement reports for personal promotions.

HCP INFLUENCERS
 

For too long, life sciences companies have been constrained by antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting

 

Conventional HCP Targeting Cannot Uncover Opinion Influencers

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Typical NPI target lists are built from prescribing or self-reported specialty data.

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Propensity signals that uncover HCPs most beneficial to a brand are never considered.

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The effect HCPs have on the behaviors of other HCPs is overlooked.

THE RESULT IS SUBOPTIMAL ENGAGEMENT WITH YOUR CURRENT AND POTENTIAL BRAND ADVOCATES

$1 Spent on Influencer Marketing Results in Approximately $6.50 in Lift*

 

HCP Influencer Marketing Represents a Massive Opportunity

0%

of US healthcare providers maintain a professional presence on social media (NIH).

0%

of Americans have taken an action related to their health as a result of information on social media (American Osteopathic Association).

0%

of physicians believe social media influences their treatment decisions (ZS Associates).

 

Re-Imagine Your HCP Advertising

Outside of the Traditional Prescriber-Based List

 

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Who are the most influential healthcare providers in your therapeutic area?

  

streamline-icon-multiple-actions-wifi@140x140Which are most likely to increased use of your therapy based on their affiliation with your top prescribers?

 

hospital-building@140x140Where are the Hospitals or IDNs of interest that you wish to reach en- masse?

 

 

Re-Imagine Your HCP Advertising

Outside of the Traditional Prescriber-Based List

 
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Who are the most influential HCPs in your therapeutic area?
streamline-icon-multiple-actions-wifi@140x140Who are most likely to be open to increasing use of your therapy based on their affiliation with your top prescribers?
hospital-building@140x140Where are the Hospitals or IDNs of interest that you wish to reach en masse?
 
 

Swoop Uncovers and Activates HCPs with The Highest Propensity to Be Your Brand Ambassadors

 

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Utilizing Your NPI List, We Analyze The Social Footprint And Influencer Body Language of Your HCPs

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Re-Imagine Your HCP Advertising

 

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Our Proprietary SOAR Score Derives An Initial Cohort of Your Target HCPs

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Our Proprietary SOAR Score Derives An Initial Cohort of Your Target HCPs

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Hospitals and Integrated Delivery Network Affiliation

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Hospitals and Integrated Delivery Network Affiliation

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Practice Affiliations of High Prescribers

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Practice Affiliations of High Prescribers

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Swoop's Proprietary HCP Offerings

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NPI Opinion Influencers

Identify HCPs in your therapeutic area based on their social, online, referral and patient activity.

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NPI Expansion Through Related Affiliations

Use your top prescribing HCPs to target other HCPs in their practice with a high propensity to convert.

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NPI Targeting at the Hospital or IDN Level

Target all HCPs at any affiliation level such as hospital system or integrated delivery network.

 

Download Our Case Studies and Publications

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Advantages of Swoop NPI

 

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1:1 NPI UTILIZING ANY DSP 

No need for specialized platforms

Access to the highest quality inventory

Access to the best ATV/CTV inventory that is held exclusively by the provider platforms

Access to 1 to 1 targeting on social media channels (reporting requires tracking pixel)

  

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EXCLUSIVE NPI AUDIENCE

NPI Opinion Influencers

NPI expansion to Practice Affiliations

NPI targeting and reporting at the Hospital and IDN level

 

 

Advantages of Swoop NPI

 

streamline-icon-user-network@140x140-2

1:1 NPI UTILIZING ANY DSP 

No need for specialized platforms

Access to the highest quality inventory

Access to the best ATV/CTV inventory that is held exclusively by the provider platforms

Access to 1 to 1 targeting on social media channels (reporting requires tracking pixel)

 

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EXCLUSIVE NPI AUDIENCE

NPI Opinion Influencers

NPI expansion to Practice Affiliations

NPI targeting and reporting at the Hospital and IDN level