Traditional NPI targeting has its shortcomings. Conventional HCP target lists are built from prescribing or self-reported specialty data. But this method ignores the influence and effect HCPs have on the behavior of other HCPs. SOAR uses the power of ML and AI in conjunction with our proprietary data pool to change all of this.
Swoop’s ML and AI-based system creates a proprietary mosaic score based on:
Then identifies the HCPs who have the highest propensity to amplify your brand’s voice.
Our system considers LinkedIn, Twitter and Instagram handles along with their accompanying social footprint, digital body language and performance metrics tied to NPIs.
Our system considers primary care and specialty care category activities tied to NPIs.
Our system considers relevant industry keynotes, conference speaking opportunities, webcasts and podcasts tied to NPIs.
Identify Missing High-Value Potential Brand Activators