Uncover HCPs with the Propensity to be Your Highest-Value Brand Ambassadors and Patient Influencers

Conventional NPI-Based Target Marketing Has its Shortcomings

Target Lists Inferior

Typical NPI target lists are built from prescribing or self-reported specialty data

 

Signals Overlooked

Indicators that uncover HCPs beneficial to your brand are never considered

 

HCP Effect Ignored

The influence that HCPs have on the behaviors of other HCPs is simply not analyzed

Engage Your Most Important Voices

Swoop’s ML and AI-based system of insight creates a proprietary SOAR mosaic score based on:

Social Influencers
Online Influencers
Activity Influencers
Referral Influencers
 
Then identifies HCPs who have the highest propensity to influence the marketplace and links them to NPIs

Social Influencers

Twitter handles along with their accompanying social footprint, digital body language and performance metrics

Publication Influencers

The density and intensity of relevant journal articles, industry publications, scientific studies, research and media coverage

Web Influencers

Websites, blog posts, videos, newsletters, ebooks, directories, forum discussions, comments and review responses

Speaker Influencers

Relevant industry keynotes, speaking opportunities, television appearances, radio spots, webcasts and podcasts

Practice Influencers

Primary care and specialty care category activities including diagnostic, testing and prescription patterns

Referral Influencers

HCP influence upstream from the prescribing NPI including referrals, consults and recommendations

Extend Your Reach Outside of the Typical Prescriber-Based Specialty List

Identify Missing High-Value Brand Activators You Never Knew Existed

VeraSpec Modeling

There are thousands of primary care physicians who appear to act like a high-value specialist. Swoop’s exclusive VeraSpec Modeling defines HCPs by what they actually do rather than what they declare

uReferral Graph

The most influential HCPs may be 3 or 4 steps removed from the prescribing HCP. Our Universal Referral Graph uses AI to complete the missing pieces and tracks a patient to the HCP that initiated their treatment journey

SOARdetect

Influential HCPs often have greatly reduced patient interaction, resulting in important targets going undetected. Our SOARdetect process assures your highest value HCPs are always identified

Comprehensive Activation Channels

Our exclusive HCP influencer audiences can be deployed across channels via the industry's widest variety of engagement options

Programmatic

Social Media

Personalization

Addressable TV

Connected TV

Linear TV

Ready to Learn How Swoop Can Uncover Your Leading Digital HCP Opinion Leaders?

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About Swoop

Driving optimal patient outcomes through RWD-based and AI-generated digital audiences for the pharmaceutical industry.

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