Conventional NPI-Based Target Marketing Has its Shortcomings
Typical NPI target lists are built from prescribing or self-reported specialty data
Indicators that uncover HCPs beneficial to your brand are never considered
The influence that HCPs have on the behaviors of other HCPs is simply not analyzed
Swoop’s ML and AI-based system of insight creates a proprietary SOAR mosaic score based on:
Social Influencers
Online Influencers
Activity Influencers
Referral Influencers
Then identifies HCPs who have the highest propensity to influence the marketplace and links them to NPIs
Twitter handles along with their accompanying social footprint, digital body language and performance metrics
The density and intensity of relevant journal articles, industry publications, scientific studies, research and media coverage
Websites, blog posts, videos, newsletters, ebooks, directories, forum discussions, comments and review responses
Relevant industry keynotes, speaking opportunities, television appearances, radio spots, webcasts and podcasts
Primary care and specialty care category activities including diagnostic, testing and prescription patterns
HCP influence upstream from the prescribing NPI including referrals, consults and recommendations
Identify Missing High-Value Brand Activators You Never Knew Existed
Our exclusive HCP influencer audiences can be deployed across channels via the industry's widest variety of engagement options
Driving optimal patient outcomes through RWD-based and AI-generated digital audiences for the pharmaceutical industry.