Uncover HCPs with the Propensity to be Your Highest-Value Digital Brand Ambassadors and Patient Influencers

Conventional NPI-Based Target Marketing Has its Shortcomings

Target Lists Inferior

Typical HCP target lists are built from prescribing or self-reported specialty data

 

Signals Overlooked

Propensity signals that uncover HCPs beneficial to your brand are overlooked

 

HCP Effect Ignored

The effect HCPs have on the behaviors of other HCPs is never considered

Amplify Your Most Important Voices

Swoop’s ML and AI-based system creates a proprietary mosaic score based on:

 

Social Influencers
Online Publication Influencers
Activity Influencers
Referral Influencers
 

Then identifies the HCPs who have the highest propensity to influence the marketplace.


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Social Influencers

Our system considers LinkedIn, Twitter and Instagram handles along with their accompanying social footprint, digital body language and performance metrics tied to NPIs.

Publication Influencers
Our system considers relevant journal articles, industry publications and media coverage tied to NPIs.
Practice Influencers

Our system considers primary care and specialty care category activities tied to NPIs.

Web Influencers
Our system considers blog posts, forum discussions, comments and review responses tied to NPIs.
Speaker Influencers

Our system considers relevant industry keynotes, conference speaking opportunities, webcasts and podcasts tied to NPIs.

Referral Influencers
Our system considers HCP influence upstream from the prescribing NPI.

Extend Your Reach Outside of the Typical Prescriber-Based Specialty List

Identify Missing High-Value Brand Activators You Never Knew Existed

VeraSpec Modeling


There are thousands of primary care physicians who appear to act like a high-value specialist. Swoop’s exclusive VeraSpec Modeling defines HCPs by what they actually do rather than what they declare.

uReferral Graph


The most influential HCPs may be 3 or 4 steps removed from the prescribing HCP. Our Universal Referral Graph uses AI to complete the missing pieces and tracks a patient to the HCP that initiated their treatment journey.

SOARdetect


Influential HCPs often have greatly reduced patient interaction, resulting in important targets going undetected. Our SOARdetect process assures your highest value HCPs are always identified.

Comprehensive Activation Channels

Our exclusive HCP influencer audiences can be deployed across channels via the industry's widest variety of engagement options.  

Programmatic

Social Media

Personalization

Addressable TV

Connected TV

Linear TV

Ready to Learn How Swoop Can Uncover Your Leading Brand Advocates?