Conventional NPI-Based Target Marketing Has its Shortcomings
Typical HCP target lists are built from prescribing or self-reported specialty data
Propensity signals that uncover HCPs beneficial to your brand are overlooked
The effect HCPs have on the behaviors of other HCPs is never considered
Swoop’s ML and AI-based system creates a proprietary mosaic score based on:
Then identifies the HCPs who have the highest propensity to influence the marketplace.
Our system considers LinkedIn, Twitter and Instagram handles along with their accompanying social footprint, digital body language and performance metrics tied to NPIs.
Our system considers primary care and specialty care category activities tied to NPIs.
Our system considers relevant industry keynotes, conference speaking opportunities, webcasts and podcasts tied to NPIs.
Identify Missing High-Value Brand Activators You Never Knew Existed
Our exclusive HCP influencer audiences can be deployed across channels via the industry's widest variety of engagement options.