RWD+ML+AI = Rx Lift

Swoop defines and uncovers exclusive audiences based on client-specific market definitions and performance criteria that fuel optimal cross-channel marketing strategies to engage the ideal patient with the ideal message through the ideal channel. The result? Greater performance over conventional targeting approaches.

Exclusive


Every therapy is specialized and each brand is unique. That is why we don’t believe in traditional condition-based segments. We first seek to understand your challenges and business goals when designing custom audience segments. Whether a market leader, a new entrant, facing adherence challenges or planning to execute a multi-product strategy, we can help.

Privacy Safe


As the first ML and AI technology company that utilizes consumer health data to become a member of the NAI, be awarded a patent for our HIPPA-compliant "privacy by design" data architecture and form its own Patient Advocacy and Privacy Board, we assure 100% compliance with all laws, policies and guidelines.

Higher AQ


We hold ourselves to the industry’s highest standards of performance, and if you reveal your proposed Audience Quality Benchmark upfront, we will guarantee to meet or exceed it. Higher audience quality drives greater patient engagement, optimizes conversion and ultimately increases lift, as well as boosts therapy adherence and thus patient lifetime value.

The Swoop Difference

For too long, the pharmaceutical industry has been constrained by the antiquated thinking, processes and systems of a marketplace that produces broad generic one-size fits all DTC target audiences.  Simply put, conventional technology, data and service companies have failed to consider upfront a brand’s specific market definitions, core therapeutic advantages and audience quality goals. Swoop is changing all of this.

Custom Segments
We never utilize one-size-fits all segments. Precise target audiences are built against your unique ideal patient definitions and brand objectives that will exceed your audience quality goals.
Multiple Engagement Channels
Utilize your exclusive patient audience for Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment.
First Party Data
Your first-party data can be unified with our own data pool regardless of scale, then utilized for further fidelity when building custom audiences.
Performance Metrics
We drive superior ROI with built-In Audience Quality, Audience Insights, Patient Behavior and RX Lift reporting and analysis.
Quickly Activated
No off-the-shelf audiences here. Ideal patient segments are created and ready for activation in just 14 days with no cost ever to customize or update.
Real World Data Pool
We leverage a granular-level longitudinal data pool that consists of 65 billion anonymous consumer transactions over 3,100 segments and 300 million unique de-identified patients with a 10 year look-back refreshed weekly.
Advanced Technology

We deploy natural language processing, deep learning, artificial intelligence and evolutionary computation to transform noisy and unconnected real world data into real world patient audience insights.

Innovation Agenda
We're constantly curating new data streams, adding emerging technological capabilities and refining our augmented intelligence approaches to keep our distance from the rest of the marketplace.

Client Case Study

Ensuring Media Investment Drives Increased Lift Instead of Instigating Competitive Prescribing Activity

Swoop Drives Increased Rx Lift
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The Challenge

A leading pharmaceutical company in a large fragmented market needed to ensure their media investments were driving the greatest possible script lift versus just instigating competitive prescribing activity. Analysis of their traditional audience segments suggested they were initiating suspect prescription activities across all available therapies.

Swoop Drives Increases Rx Lift
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The Solution

Swoop built a tiered approach to segment the market based on the likelihood of a patient being prescribed the client’s therapy. Three exclusive segments were created: 1) all diagnosed or likely to be diagnosed patients to ensure brand awareness was built across the entire potential market; 2) diagnosed plus commercially insured patients to leverage the work the brand team conducted with plan providers; and 3) diagnosed plus seeing a healthcare provider who prescribed the therapy to focus on patients of brand-loyal prescribers.

Swoop Drives Increases Rx Lift
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The Outcome

By utilizing layered exclusive target audiences, the client migrated from impressions spread evenly across all diagnosed patients to a model where for every one impression that went to a diagnosed patient, two impressions were directed to those diagnosed patients who were commercially insured and three impressions to those patient seeing healthcare providers who prescribed the company's therapy.

Comprehensive Activation Channels

Our exclusive patient audiences can be deployed across channels via the industry's widest variety of engagement options.  

Programmatic

Social Media

Personalization

Addressable TV

Linear TV

On Demand Audio

Client Case Study

Synchronizing DTC and HCP Marketing Efforts Drives Optimal Performance.
Swoop Drives Increases Rx Lift
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The Challenge

A large pharmaceutical company had taken a siloed approach to direct-to-consumer and healthcare provider marketing efforts, and while recognizing the need to finally coordinate efforts, needed to leverage and maximize existing investments to boost Rx rates.

Swoop Drives Increases Rx Lift
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The Solution

Swoop built a set of custom patient audience segments and NPI lists designed to work in concert. Two strategies were implemented: one focusing on currently-prescribing HCPs and their patients (for DTC, diagnosed patients seeing HCPs with brand messaging to drive them to the HCP and for loyal prescribers with brand messaging reinforcing the therapy’s efficacy) and the other on competitive prescribing HCPs and their patients (for DTC, non-adherent diagnosed patients who were on a competitive therapy with messaging emphasizing the therapeutic advantages of the therapy and for HCPs with messaging around the specific advantages of the therapy).

Swoop Drives Increases Rx Lift
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The Outcome

By migrating from one set of messages for HCPs and patients, to two different market segments -loyal and competitive- with coordinated message differentiation, the right message reached the right audience and the client maximized conversion and Rx lift.

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