125 Cambridgepark Drive Cambridge, MA 02140 +1 877.848.9903

Meet The Team

Executives united in leading by example, persevering through challenges and driving optimal outcomes for the clients we are privileged to serve.

Get to Know Us

We are a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first system of insight to help pharmaceutical companies discover, engage and activate patients who could benefit from new therapies and modalities of care.

Ron Elwell
Chief Executive Officer & Founder

Ron leads a team charged with corporate strategy, product innovation and customer growth. He brings more than 20 years of executive experience in high-tech, online media and digital marketing. He was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom, and ReefEdge, know owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only behind ESPN that was acquired by Perform Media Group; and Chief Executive Officer of Octave Communications, a former leader in the design and manufacturing of voice and data infrastructure now owned by Plantronics.

Ron holds a Bachelor of Arts in Economics and Political Science from Bucknell University.

Ron Elwell

Chief Executive Officer & Founder
Sim Simeonov
Chief Technology Officer & Founder

Sim leads a team charged with product innovation, engineering and user experience, He brings more than 25 years of experience in building high performance engineering teams that have pushed the boundaries of deep learning, artificial intelligence and neural networks. Sim previously served as founding CTO of Evidon, now owned by CrownPeak), Thing Labs, now owned by AOL and a founding investor in Veracode, now Broadcom. In his VC days, Sim was an Entrepreneur in Residence at General Catalyst Partners and Technology Partner at Polaris Partners. Before his days as an investor, Sim was Vice President of Emerging Technologies and Chief Architect at Macromedia, now owned by Adobe and Founder and Chief Architect at Allaire, one of the first Internet platform companies whose flagship product, ColdFusion, ran thousands of sites such as Priceline and MySpace.

Sim holds a Bachelor of Arts in Computer Science, Economics and Mathematics from Macalaster College and a Master of Science in Computer Science from Boston University.

Sim Simeonov

Chief Technology Officer & Founder
Cindy Smith
Chief Financial Officer

Cindy leads a team charged with the finance, accounting and legal functions of the organization. She brings more than 20+ years of experience providing financial and strategic guidance for VC-backed startups including GoodData, a leader in embedded analytics and intelligence with over 1.5 million users; BlackDuck Software, a leader in security, quality, and license compliance management for open source and third-party code; and Frictionless Commerce a global procurement and supplier relationship management platform now owned by SAP. Cindy spent the first 10 years of her career as a Manager for PriceWaterhouseCoopers.

Cindy holds a Bachelor of Arts in Economics and Psychology from Lawrence University and a Master of Business Administration from Simmons College. She is a Certified Public Accountant.

Cindy Smith

Chief Financial Officer
John Seaner
Chief Marketing Officer

John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He has a 30 a track record of driving innovation, operational improvement, profitable revenue growth and sustainable competitive advantage for technology companies ranging from early-stage startups to global billion-dollar public organizations. John previously served as Chief Marketing Officer of 1010data, provider of analytical intelligence, consumer insights and data sharing solutions; Chief Marketing Officer of Signals Analytics, an early pioneer in the emerging Decision Science as a Service space; and Vice President of Global Growth Marketing at Medidata Solutions, the world’s leading clinical development lifecycle platform utilized by over 1,500 life sciences companies. Throughout his career, his teams have earned notable awards and accolades, most recently for pioneering new approaches in account-based marketing, including the use of digital ethnography to uncover the customer decision journey, the utilization of data science to optimize demand activation and the application of signals intelligence to enhance customer empathy.

John holds a Bachelor of Arts in Political Science and Rhetoric & Communication from Temple University.

John Seaner

Chief Marketing Officer
Jonathan Woodring
EVP & General Manager

Jonathan leads a team charged with driving client development, customer value creation and revenue growth. He brings more than 17 years of experience in building, scaling, and leading high-performance organizations at both successful multinational public enterprises as well as VC-backed, growth-oriented data, analytics, and technology companies. Jonathan most recently served as a Senior Principal, Commercial Effectiveness at Symphony Health Solutions, and was a leading force in the growth trajectory that led to successful acquisition by PRA Health Sciences; Vice President of Client Services for Verix, an AI-driven analytics firm that optimizes the commercial operations of pharmaceutical companies; and Principal for Cognizant Analytics, where he transformed commercial effectiveness engagements with the world’s top ten pharmaceutical companies in addition to establishing the firm’s Healthcare Analytics practice.

Jonathan holds a Bachelor of Arts in Political Science and Sociology from Skidmore College and Master of Arts in Sociology from the University of Massachusetts.

Jonathan Woodring

EVP & General Manager

Join Our Team

We hire the kind of people you want to work with: those who are big thinkers, passionate, compassionate, always curious, imaginative, collaborative, never satisfied and ambitious. At IPM.ai, we maximize our impact with powerful, thoughtful employee engagement to build an environment where people can thrive, foster a sense of community and perform their best.