Your Ideal Patient Population looks a certain way – specifically, it likely breaks down into a handful of profiles based on demographics and psychographics. Determining how to communicate with each profile is an important part of getting your messaging correct, and Swoop’s Ideal Patient Population model takes into account these demographics and psychographics in order to help you better understand and better communicate with your various patient profiles.

By incorporating claims data alongside thousands of demographic, behavioral and psychographic segments, Swoop can paint you several pictures of your most commonly-seen profiles. With this objective data in hand you can craft the most appropriate messaging and, by taking advantage of Swoop’s ability to create digital targeting segments, ensure that the right message is reaching the right patient profile.

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