When Forbes is giving you ideas about how to fight ad fraud in 2018, it’s a mainstream issue. We think our BOTs represent ad fraud better than a man in a hoodie with a bunch of computers, but they are spot on that it’s a major issue that needs solving.

Our recommendation: do everything in your power to optimize for things BOTs cannot do. Real-world actions. If you can optimize to singing karaoke – which, of course you can’t, but it’s a fun example of real-world actions that BOTs can’t do – you should do so.

Swoop can help. Ads optimized for lower-funnel actions and real-world results.

BOTs don’t sing karaoke. BOTs do ad fraud. BOTs do fear Swoop.