ron_elwell-189Swoop CEO and Founder Ron Elwell discusses how publishers can capitalize on the potential of content assisted search in this article on adotas.com. Read it here. Search is by far the largest category of all digital spend and publishers participate in none of the economics. The article discusses how publishers can understand on a deep contextual level the content that users are engaged with and with Native Advertising can create a better, faster, and more accurate search experience than most search engines.