CAMBRIDGE, MASS., May 3, 2016 – Search advertising network Swoop today announced that they have hired fraud detection experts Forensiq to provide constant bot detection for Swoop’s advertisements and further ensure that advertisers receive verifiable human traffic from Swoop’s search advertisements.
This agreement comes at a time when programmatic advertisements are suffering from an onslaught of fraudulent traffic and clicks. Compared to standard advertising bid models, which lose an estimated $7 billion annually to non-human activity, Swoop’s direct agreements with premium publishers already put the search advertising firm’s human traffic at well beyond its competitors. Integrating Forensiq gives the company the ability to quantify their existing advantage as well as further block non-human traffic, increasing their gold standard of human traffic.
“We have always made it a point to drive highly-converting, highly-visible human traffic to advertisers,” says Swoop CEO Ron Elwell. “Thanks to Forensiq, we now know with absolute certainty that our publishers and traffic are premium, valuable and engaged, and we now have a powerful tool to go even further in combating non-human ad traffic.”
In Forensiq, Swoop is getting one of the most widely-celebrated and highly-cited sources of human traffic verification expertise. In addition to being members of the Interactive Advertising Bureau and the Association of Certified Fraud Examiners, Forensiq has won multiple awards including the LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. Their diligence in fighting non-human traffic ensures that their partners and clients are serious about transparency and traffic quality.
“We’re excited to be working with Swoop,” says Paul Narvaez, Forensiq’s Director of Marketing. “Like many of our best clients, they are already ahead of the game in combating ad fraud, and recognize that Forensiq is the best way to go from good to best-in-class.”
Founded in 2011, Swoop brings search advertising to informational online content. Created with the belief that advertisers, publishers and end users are all equally an ad tech’s customer, Swoop provides ads that perform well for publishers, convert highly for advertisers and give end users a non-invasive, relevant advertising experience. swoop.com
Forensiq is a fast growing company that provides a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines its latest technology with a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. To learn more visit www.forensiq.com.