Find your Ideal Patient and HCP Populations
Whether your goal is to drive overall market growth, increase market share at the expense of competitive therapies, or to improve therapy adherence, Swoop can work with you to define the Ideal patient and HCP populations.
Engage the Ideal Population to Support Your Marketing Objectives
Once the Ideal Population has been aligned to your business goals Swoop provides coordinated outreach to both Consumers and their Associated HCPs. As part of this Omni-Channel solution, triggers are also provided to your Personal Promotions team – for example, alerts when a physician has new patients entering into the IPP.
Convert to Real-World Business Objectives
Every engagement is driven by real-world success metrics linked to your specific marketing challenge – for example, cost efficiency in reaching diagnosed patients and identified NPIs, as well as prescription lift over control