Identify And Message Patients

Swoop’s network of endemic health websites allows pharmaceutical marketers to reach potential patients at varying points along the patient journey:

  • Provide branded and non-branded ads to patients
  • Serve creatives for pre-diagnosis, newly diagnosed, maintenance and likely non-compliant patients
  • Ensure ads are received when patient is most likely to be receptive
Use powerful AI and ML to find patients

Optimize To Real-World Health Data

Thanks to Swoop’s partnership with health data provider IPM.ai, campaigns are targeted to real-world health data:

  • Optimization towards Cost per Unique Diagnosed Visitor (CPUDV)
  • CPUDV is highly correlated with prescription lift
  • Fully HIPAA-compliant solution
Increase physician awareness of rare diseases

Remove The Worry of Ad Fraud

Swoop takes a hard stance on ad fraud – we are aggressively dedicated to providing our advertisers with real traffic:

  • Founding members of TAG (Trustworthy Accountability Group)
  • 100% viewable ads and transparent publisher site lists
  • Optimization towards real-world results BOTs cannot emulate – BOTs don’t get flu shots
Bots Fear Swoop - Clamping down on ad fraud