Optimize For Real-World Health Outcomes

Thanks to a groundbreaking partnership with health data provider IPM.ai, Swoop can:

  • Tie digital activity back to real-world health outcomes
  • Optimize pharmaceutical ad campaigns to Unique Diagnosed Visitors, which correlates strongly with Prescription Lift
  • Advertise to the users most likely to be diagnosed with your target condition
Target ads to users likely to be diagnosed and optimize towards Unique Diagnosed Visitors

Message to Patients, Associated Healthcare Providers and Caretakers

By utilizing the real-world health data from IPM.ai, Swoop can provide messaging to:

  • Patients likely diagnosed with your target condition
  • HCPs with patients likely diagnosed with your target condition
  • Caretakers of patients likely diagnosed with your target condition
Message patients, physicians and caretakers

Remove The Worry of Ad Fraud

Swoop takes a hard stance on ad fraud – we are aggressively dedicated to providing our advertisers with real traffic:

  • Founding members of TAG (Trustworthy Accountability Group)
  • 100% viewable ads and transparent publisher site lists
  • Real-world health outcomes cannot be emulated by BOTs – BOTs don’t get the flu
Bots Fear Swoop - Clamping down on ad fraud